User:Cxob/BX draft


 * This is a draft of proposed changes to the Bounce Exchange article.

Bounce Exchange (also written as BounceX ) is a US company that makes behavioral automation tools for digital marketers. As of September 2015, it was based in New York City and had 103 employees; the number of employees grew to 120 in 2016.

In 2015, Bounce Exchange had over 800 customers, among them publishing companies Rodale, Inc., Hearst Corporation, Reader's Digest Association, and Gannett Company. The Bounce Exchange software monitors the mouse movements of a web user; it can create a pop-up ad, for instance, when a user moves the cursor toward the top of the window to click "back" or open a new browser tab.

History
Bounce Exchange began in the New York University Polytechnic business incubator, and was cofounded by Namik Abdulzade, Andreas Spartalis, Cole Sharp and Ryan Urban, who serves as the company's CEO. It was officially founded in New York City in 2010, and launched in 2012. Investors in Bounce Exchange include Contour Venture Partners. In 2015 the company moved its headquarters to a floor in the New York Times building, relocating from a building in Soho. Later the same year, Bounce Exchange received $6.5 million in Series A-1 funding, having started out with $1.5 million in seed funding. The company earned recognition as an employer by several publications in 2015 and 2016. In 2016, Bounce Exchange and Index Exchange announced a partnership, based on the Exit Intent technology.

Software
The company sells software that uses an automated customer acquisition program called Exit Intent, which monitors how and when potential consumers leave a website, providing an overlay window that incentivize the user to stay on the site. This is done partly by detecting when a user is moving their mouse towards the browser's back button, causing the "exit capture overlay" to appear on the screen. Overlays can be made in multiple sizes or a conversion bar can appear either at the side, top or bottom of that page. The goal of the software is to persuade users into staying on the site for a longer length of time than they otherwise would. Among other BounceX features intended to convert website visitors into paying customers, the software can analyze a news site reader's behavior to decide whether to offer them a paid subscription. Statistics gleaned from the use of Bounce Exchange software have been referenced by publications like Entrepreneur Magazine. Some uses of Bounce Exchange technology have been criticized for email sign-up pop-up ads that present the opt-out choice with a false dilemma, such as requiring the reader to state they are "not looking to lose weight" in order to decline subscription to a Men's Health newsletter, or that they are "not interested in protecting my skin" when opting out of providing their email address on the website of Elle.