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=Female Intrasexual Selection Competition=

There are two mode of sexual selection []: intersexual selection and intrasexual selection. Intersexual selection is when the members of the competitive sex show off in order for the potential mate to select them. Intrasexual selection is when the members of the same sex compete with each other over the potential mate.

Intrasexual selection competition between women is the behaviour that women engage in to secure a potential mate. Such behaviour might include self-promotion tactics and indirect aggression between women.

Self Promotion Tactics
Self-promotion tactics are one of the main strategies that can be used during intrasexual competition for mates. [1]It is often perceived to be the most socially desirable strategy, as it can be perceived as self-improvement, rather than an attack on competitors. Self-promotion tactics are especially useful for when women are looking for short-term mates, as such tactics will directly promote their sexual availability. [2]

Luxury Consumption
Self-promotion tactics refers to the different strategies that women might utilise to make themselves look better compared to other competing women. For example, women are interested in luxury items that enhance their attractiveness. Luxury items can indicate attractiveness by emphasising a higher status, which is a factor that potential mates will take into consideration. When testing for female intrasexual competition, research has shown that women would purposely choose luxury items that boosts their level of attractiveness, and will disregard non-attractive items, even if they are luxury items. When consuming attractive luxury items, women are perceived to be more attractive, young, and flirty by other women. At the same time, such consumption portrays their willingness to engage in sexual activity.

Additionally, when women’s hormonal cycle is nearing her ovulation stage, which is her peak fertility, they tend to choose products that would enhance their attractiveness, such as sexier and more revealing clothes. It has been shown that when women at their peak fertility, they will have an increased awareness and sensitivity to female intrasexual competition. This is due to the fact that when women are at their peak fertility, this is the most optimal time for them to mate and produce offsprings. [4]However, this tends to be only applied in situations when women are faced with rivals who they consider to be attractive. When with an unattractive rival, women might not necessarily see them posing any threat, as they would feel more attractive in comparison. [5]

Cosmetic Surgery
By using Plastic surgery, women can surgically change their appearances to make themselves more attractive. They can surgically alter their faces and bodies according to their wishes. They can use Botulinum toxin to prevent wrinkles and get face lifts. Or they can use get Liposuction to remove fat and achieve a more desirable body. Research has shown that the waist-hip ratio (WHR) of a female is a good indicator of their health, and that males tend to have a preference for females with a low WHR.[6] When comparing women's pre- and post-operative photographs, post-operative photographs where women have a lower WHR are rated as more attractive, regardless of their weight gain or their BMI [7]. Culture plays a role in the type of plastic surgery a woman gets. The beauty standards for Westerners and Easterners are extremely different. Western models tend to be used to promote clothing and to portray seductiveness, whereas Asian models tend to be used to promote hair and skin products. Research suggest that Western models are more body-oriented. [8] [9]

Regardless, by using cosmetic surgery, females can change various aspects of their body to make themselves more attractive by displaying a more desirable waist-hip ratio. This can lead to competition with other females who may be considered less attractive in comparison. When women change their appearances, such as by applying cosmetic products and wearing sexy or stylish clothes, do make a difference and has been proven to be effective.[10]

Indirect Agression
- Gloria

Variables That Influence Female Competition
- Suellen

=References= Huddergs, L., De Backer, C., Fisher, M., & Vyncke, P. (2014). The Rival Wears Prada: Luxury Consumption as a Female Competition Strategy. Evolutionary Psychology, 12, 570-587 Singh, D., & Singh, D. (2011). Shape and Significance of Feminine Beauty: An Evolutionary Perspective. Sex Roles, 64, 723-731.