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Data Chiropractics is a modern art form of using critical thinking with tools like Data-flow analysis to evaluate the level of value, data sets hold. While data from the past is the exact information, today's value can be completely different depending on your ability to access what information the data holds. Being able to access those data sets can increase over time. One could argue that the value of data never decreases, due to the one time fixed cost associated with creating, capturing, and storing. This creates an opportunity to monetize and predict data activity. This new art is driving growth in fields like Data Science to focus on maximizing the amount of value that can be recovered from investing in data. This is based on two core principals; Known value of data, unknown value of data. Every business uses information differently. Without data, businesses have no backbone for the company or organization to remain profitable or alive. Understanding each level of the OSI gives you insight into how each layer works with, synchronizes and securely keeps information in a live state, with the data sets or databases being updated as programmed to. Websites and Apps are often the most common portals our data travels through and to. Most commonly humans access these networks via cell phones, via broadband connectivity. More companies create data every day; new support services around how to evaluate businesses data will increase over time and change.

Today, data is created through automation, human intervention, and always has a time of origin (timestamp). Data Chiropractics uses tools to learn how data is created, then used for something. This workflow is the information pipeline businesses create, analyze, or update data sets. In a workflow, data itself is created, which creates the need for metrics to measure and optimize that by itself. Often times this process is assumed or performed with only partial data sets. Many successful companies make profitable business decisions based on partial data sets.

Example Project:  Website - Continue Support or Migration?

Challenge or Project

Need to find a lower cost, or company to build and support the website, to handle 10,000 visitors per day. This data is known due to a counter on the website adding up the total number of viewers, per day. Company needs a solution that fits the need of the data they know. This company divides the Total number of website visitors by the days the website has been online and plan for creating a website that can handle this volume within the budget. Previous cost was $58,000 for 12 months of support and hosting.

Values

Data = 10,000 visitor per day

Budget = $58,000 for 12 months of support

Answer to challenge = Build a solution for the data you have collected, and measured.

Technology Chiropractor using Data Chiropractics to manage data.

10,000 visitors per day is the data being referenced, but this same data holds more information.

Looking at the time of day your website has peek traffic could offer you information around a solution that doesn't make you pay for more horsepower on the front side of the website than you need. The website is simply a data portal for either offering a service, selling a product, or just providing information. This approach unlocks cost savings, added value, and increased insights towards performing at KPI depending on the project or campaign. Using tools to help you create more efficient decisions about what to measure with your data can help deliver desired results faster.

In this example case, the company found 65% of the visitors arrive from 8pm-12pm and do not stay longer than 20 minutes per visitor. This gives the website company or new team more information to prepare for this traffic in the most cost effective way possible.

Nicholas Schlumpf founded Data Chiropractics in 2018 after failing to explain a statement; "Data never depreciates." To fully understand what he was trying to explain, he broke down the process in his mind of a universal explanation on how to evaluate business logic. In his mind, simply put, "How do people make better decisions, if what is going on isn't visible?" The movement for supporting the art of Data Chiropractics is young in creation, but powerful in reach.