User:DDachille/Mehron

Mehron Makeup
Mehron Makeup was founded in 1927 by Martin Melik. Mr. Melik was living off Broadway in New York City surrounded by neighbors who were performers in the various live performance theaters throughout New York City at this time. Working in his loft Mehron Melik began hand formulating makeup with ingredients that he selected. Mehron would walk from theater to theater to offer his handmade makeup to the performers in Vaudeville, Burlesque and off Broadway Theaters. Soon the Mehron brand was being sought after by the theater performers of the late 1920’s. With demand for his fresh handmade makeup peaking, Mehron enlisted “saleswoman” who became known as “The Mehron Ladies”. Each night the “Mehron Ladies” would pack their makeup bags and visit theaters selling the handmade Mehron makeup to the actors and actresses of live theater throughout New York City.

In theater of the late 1920’s, Makeup Artist was not part of the Production Staff, the actors and actresses would apply their own makeup with the assistance and expertise of the Mehron Ladies.