User:DR SYED IRFAN


 * 1) Dr. Syed Irfan Shafi - Biography

Dr. Syed Irfan Shafi is associated with the Islamic University of Science & Technology (IUST). He has a strong academic background in marketing and brand management.
 * 1) Early Life and Education

Dr. Shafi has made significant contributions to the field of marketing through his research on brand equity, consumer behavior, and promotional strategies. He has co-authored several influential papers, such as "Defining cloud computing in business perspective: A review of research" and "The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India." His work has been cited numerous times, showcasing his impact on the field.
 * 1) Academic Career

His research interests include brand equity, consumer behavior, integrated marketing communications, and promotional activities' impact on brand equity. He has published extensively in various reputed journals and has contributed valuable insights into marketing practices, particularly in the context of Indian markets.
 * 1) Research and Contributions

Dr. Shafi is known for his dedication to both teaching and research. He actively engages with students and peers to further the understanding of marketing dynamics.
 * 1) Personal Life

Dr. Syed Irfan Shafi's comprehensive profile and list of publications can be found on his [Google Scholar page](https://scholar.google.com/citations?user=gXk1iL0AAAAJ&hl=en).