User:DaffodilOcean/Articles/DOunderway3

Betty Fiechter is...

Early life
sources

specialty was watches with small movements

CEO from 1930s to 1970s; bringing women's watches to the importance (ack)

Ladybird watch, introduced in 1956 'cocktail watches', was an apprentice and then became head of manufacturing, technical and commercial development, purchased the firm in 1932 when Frédéric-Emile Blancpain died, wanted to provide women the opportunity to own technical interesting and inventive watches; ladybird watch had new innovations that are now common, designed for women's wrist (narrower)

changed the brand name to :“Rayville S.A., succ. de Blancpain” (no one in the Blancpain family was still alive); dive watch ('Fifty Fathoms') introduced in 1953

made a cocktail watch for Marilyn Monroe; joined SSIH (Société Suisse pour I’Industrie Horlogère), in 1961

when Frédéric-Emile Blancpain died there were no male heirs, FEB's daughter encouraged Friechter to take over with 'Mr. Leal'; Swiss law had to change name of company,depression was a challenge, more details there,

see also fr WIkipedia page