User:Dahreeuss/sandbox

= Hype Cricket Academy =

Hype Cricket Academy is a cricketing academy based out of Moore Park, Sydney NSW. Hype offer private coaching to all cricketers and focus on developing athletes to the peak of their potential. Founded in 2018, they have coached over 400 cricketers worldwide.

History
In January 2018, HYPE secured the indoor cricket facility at Sydney Boys High School after coaching the school cricket program for a number of years prior. From there on, with assistance from the school, the facility underwent a major refurbishment including replacement of all synthetic turf as well as infrastructure upgrades with the academy beginning operation in June 2018. The purpose of the academy was to improve cricketing standards at Sydney Boys High School by providing affordable professional coaching to its students. In 2019, Sydney Boys High would qualify for the NSW All Schools finals after defeating The Hills Sports High for the first time in 41 years led by the coaches at HYPE.

The brand name 'HYPE' is an homonym which was chosen to cover several areas. 'High Performance', 'Sydney Boys HIGH performance' as well as hype as a form of energy were all factors for the chosen name of the brand.

Coaches
Over the short span of the brand, Hype have had several specialist coaches mentoring their athletes. Founder, Darius Visser has been mentoring young leg spinners and batsmen. He is supported by first grade cricketer and strength and conditioning expert, Dylan Hunter. Dylan coaches athletes holistically, diving into areas beyond cricket and into human performance, biomechanics, strength and conditioning and overall quality of life. Jonathan Rose, a first grade cricketer and state underage cricketer has mentored the wicket keepers since 2015 at Sydney Boys High and then since the birth of Hype Cricket Academy. Rounding out the team of coaches is Luke Bartier, also a first grade cricketer and state underage player. Luke spent six months in the UK in 2017 where he represented Northamptonshire CCC 2nd XI. Luke coached both batsmen as well as fast bowlers also since 2015 with Sydney Boys High School and also from the birth of Hype Cricket Academy.

Identity
Hype Cricket Academy are heavily influenced by urban culture both past and present to form a recognisable identity that distances them from competing academies and to an extent, the game of cricket. The academy are widely recognised by players and coaches in black uniform with the HYPE logo branded. The logo consists of the letters HYPE evenly wrapped around two stumps which take form of an 'X'. The ideology behind the lettering is to represent the brand moving forward around the game of cricket. This is then finished off with a laurel wreath wrapped around to symbolise both success (Ancient Greek mythology) but also takes shape similar to a silver fern which represents the cultural background of their founder, Darius Visser.

Vision
The vision behind the academy was to bring the game of cricket, which was perceived by the general population as boring, to a sport viewed as interesting and kept up with modern culture. This was largely influenced by American sport such as MLB, NFL and most importantly the NBA. American sport had aspects such as fashion, music and lifestyle which are not seen in the sport of cricket and its identity. HYPE would release a range of clothing that would attract an audience with a taste of modern urban clothing. The clothing range would consist of high quality snap backs made by hat giants Mitchell & Ness as well as shirts and jumpers distancing itself from sporting wear to casual wear instead.

Coaching Methods
The coaching methods as represented by their social media pages show a unique method not necessarily approved by traditional coaches. This comes with the evolution of cricket and its players proving the traditional methods are a thing of the past and individuality of athletes should be an area of focus. The coaches are known to get coached themselves by former Major League Baseball players to understand in depth the most efficient movements needed to perform skills. They have also been seen to get mentored by world renown batting coach Mark O'Neill. Hype look passed the game of cricket and break each aspect down into movements perfected by similar sports and find a way to improve sequences in that skill.

Representative Players
Hype are known for working with a number of professional cricketers in such a short time of operation. These players include:


 * Nicholas Larkin - Ireland, New South Wales & Melbourne Stars.
 * Sam Robson - England, Australian Under 19 & Middlesex CCC
 * Harry Brook - England Under 19 & Yorkshire CCC
 * Connor Brown - Glamorgan CCC
 * Michael Burgess - Warwickshire CCC, Sussex CCC & Leicestershire CCC
 * George Lavelle - England Under 19 & Lancashire CCC
 * William Buttleman - Essex CCC
 * Harry Swindells - England Under 19 & Leicestershire CCC
 * Joshua Dell - England Under 19 & Worcestershire CCC
 * Angus Robson - Leicestershire CCC, Sussex CCC & Durham CCC.
 * Ollie Sale - Somerset CCC

Social Media
Hype were able to create recognition as coaches in the cricketing industry by their social media pages. Their biggest platform is Instagram with over 31k followers and amassed over 11 million views. With the success of their growing social media page, they were able to gain partnership with several brands but none more influential than LTP Cricket based out of Newcastle. From there with the guidance of LTP, Hype would get their own range of bats in 2019 which would attract players who were influenced by modern culture with their designs.