User:Dan Dassow/Up in the Air (film)

Jason Reitman has heavily promoted Up in the Air with personal appearances during film festivals and other showings. He indicated that he could relate to that lifestyle of the lead character, Ryan Bingham, and he enjoys it himself.

Up in the Air was shown at a sneak preview on September 5, 2009 and September 6, 2009 at the Telluride Film Festival. The world premiere for Up in the Air occurred at the 2009 Toronto International Film Festival (TIFF) which ran from September 10 to 19, 2009. Reitman originally did not plan to debut the film at TIFF, since it was not scheduled to be ready for another three months. He rushed production so he could keep his Toronto debut streak going.

Up in the Air screened on Friday October 2, 2009 during the Aspen Filmfest which ran from September 30, 2009 through October 4, 2009. It was shown twice at the Tinker Street Cinema on the closing day of the Tenth Annual Woodstock Film Festival 2009 on October 4, 2009. The 2009 Hamptons International Film Festival showed Up in the Air on October 10, 2009 during its run at Long Island, New York’s east end October 8–12, 2009.

The Spotlight Tribute held during the 32nd edition of Mill Valley Film Festival hosted an interview with Reitman and a screening of Up in the Air on Wednesday October 14, 2009. The Mill Valley Film Festival ran from October 8–18, 2009. It was also shown four times at the 53rd London Film Festival which was held from October 14–19, 2009. Up in the Air was the only American film to compete for the Golden Marc'Aurelio Audience Award for Best Film at the fourth annual International Rome Film Festival which ran October 15–23, 2009. Reitman showed Up in the Air at ShowEast in Orlando, Florida on October 26-27, 2009.

The first St. Louis press screening happened on October 28, 2009. Up in the Air, closed the Austin Film Festival on October 29, 2009 at the Paramount. Reitman attended the screening. The Austin Film Festival ran from October 22–29, 2009. The Palm Springs International Film Society showed Up in the Air at 7 p.m. Thursday, October 29, 2009 at the Regal Cinemas in Palm Springs, California. Vera Farmiga and Anna Kendrick hosted a screening of Up in the Air on Thursday, November 5, 2009. On November 6, 2009 New York Times critic Janet Maslin interviewed Reitman and Kirn during a question and answer session which was held at the Jacob Burns Film Center after a screening of Up in the Air. The Boston Sunday Night Film Club had a free screening on Sunday, November 8, 2009 with a Q&A session with Reitman following the screening. Up in the Air was shown November 14, 2009 as the centerpiece for the 18th Annual St. Louis International Film Festival, which was held November 12–22, 2009.

On November 14, 2009, Paramount flew 50 members of the press to New York with Anna Kendrick, Sad Brad Smith and representatives of American Airlines to promote Up in the Air. On November 18, 2009 Back Stage and Paramount Pictures had a special screening of Up in the Air for Screen Actors Guild and Back Stage members at The Paramount Theatre (on the Paramount Lot), Los Angeles, California. The Starz Denver Film Festival closed on November 22, 2009 with a screening of Up in the Air. The 20th Stockholm International Film Festival which ran November 18-29, 2009 closed with a screening of Up in the Air on November 29, 2009.

The North American premiere was at the Mann Village Theater, Los Angeles, California on Monday, November 30, 2009 at 7:30 P.M. Paramount had originally scheduled the North American release for a December 4, 2009. With the enthusiastic reception it received at Telluride, Paramount later planned a release in limited markets on November 13, 2009, and a wide release on November 25, 2009 for the Thanksgiving Holiday. However, this release schedule conflicted with the release of The Men Who Stare at Goats, another Clooney film. Paramount then scheduled a limited North American release in twelve markets in fifteen theaters on December 4, 2009, broadening the release the next week on December 11, 2009 to 72 theaters. Wide release had been set for Christmas, December 25, 2009, but was moved forward to December 23, 2009. It was will be released in other countries beginning the early part of 2010.