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<h1 id="firstHeading" class="firstHeading" lang="en">TaskRabbit From Wikipedia, the free encyclopedia Jump to:					<a href="#mw-head">navigation</a>, 					<a href="#p-search">search</a> <a href="/wiki/File:TaskRabbit_art_car_at_South_by_Southwest_2013.jpg" class="image"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/3/38/TaskRabbit_art_car_at_South_by_Southwest_2013.jpg/220px-TaskRabbit_art_car_at_South_by_Southwest_2013.jpg" width="220" height="293" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/38/TaskRabbit_art_car_at_South_by_Southwest_2013.jpg/330px-TaskRabbit_art_car_at_South_by_Southwest_2013.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/38/TaskRabbit_art_car_at_South_by_Southwest_2013.jpg/440px-TaskRabbit_art_car_at_South_by_Southwest_2013.jpg 2x" data-file-width="2448" data-file-height="3264" /></a> <a href="/wiki/File:TaskRabbit_art_car_at_South_by_Southwest_2013.jpg" class="internal" title="Enlarge"></a> Faux-fur covered TaskRabbit vehicle at <a href="/wiki/South_by_Southwest" title="South by Southwest">South by Southwest</a> TaskRabbit is an online and mobile <a href="/wiki/Online_marketplace" title="Online marketplace">marketplace</a> that allows users to outsource small jobs and tasks to others in their neighborhood.<sup id="cite_ref-entrepreneur_1-0" class="reference"><a href="#cite_note-entrepreneur-1"> [ 1 ] </a> Users name the task they need done and the price they are willing to pay, and a network of pre-approved contractors bid to complete the job.<sup id="cite_ref-wired_2-0" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> It was founded by <a href="/wiki/Leah_Busque" title="Leah Busque">Leah Busque</a> in 2008 and has received $37.5 million in funding.<sup id="cite_ref-theverge_3-0" class="reference"><a href="#cite_note-theverge-3"> [ 3 ] </a> Busque founded TaskRabbit when she had no time to buy dog food, basing it on the idea of “neighbors helping neighbors.”<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"> [ 4 ] </a> Contents <ul> <li class="toclevel-1 tocsection-1"><a href="#History"> 1 History </a></li> <li class="toclevel-1 tocsection-2"><a href="#Site_structure"> 2 Site structure </a></li> <li class="toclevel-1 tocsection-3"><a href="#Demographics"> 3 Demographics </a></li> <li class="toclevel-1 tocsection-4"><a href="#Reboot"> 4 Reboot </a></li> <li class="toclevel-1 tocsection-5"><a href="#References"> 5 References </a></li> <li class="toclevel-1 tocsection-6"><a href="#External_links"> 6 External links </a></li> </ul> History [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=1" title="Edit section: History">edit</a> ] The precursor of TaskRabbit was RunMyErrand, which was launched in 2008 in Boston with the first 100 "runners."<sup id="cite_ref-wired_2-1" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> <sup id="cite_ref-bostonglobe_5-0" class="reference"><a href="#cite_note-bostonglobe-5"> [ 5 ] </a> In 2009, <a href="/wiki/Tim_Ferriss" title="Tim Ferriss">Tim Ferriss</a> became an advisor to the firm after meeting Busque at <a href="/wiki/Facebook" title="Facebook">Facebook</a>’s startup incubator, fbFund.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"> [ 6 ] </a> <sup id="cite_ref-bostonexitinterview_7-0" class="reference"><a href="#cite_note-bostonexitinterview-7"> [ 7 ] </a> The firm accumulated $1.8 million in seed funding from venture capital firms, <sup id="cite_ref-nbc_8-0" class="reference"><a href="#cite_note-nbc-8"> [ 8 ] </a> <sup id="cite_ref-bostonexitinterview_7-1" class="reference"><a href="#cite_note-bostonexitinterview-7"> [ 7 ] </a> and hired the company’s first full-time employee, Brian Leonard, a software engineer with whom she had worked at IBM.<sup id="cite_ref-masshightech_9-0" class="reference"><a href="#cite_note-masshightech-9"> [ 9 ] </a> <sup id="cite_ref-bostonglobe_5-1" class="reference"><a href="#cite_note-bostonglobe-5"> [ 5 ] </a> <sup id="cite_ref-forbes_10-0" class="reference"><a href="#cite_note-forbes-10"> [ 10 ] </a> In April 2010, Busque changed the name of the company from RunMyErrand to TaskRabbit.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"> [ 11 ] </a> By June 2010, Busque and team moved across the country and opened operations in the San Francisco Bay Area. One year later, in May 2011, TaskRabbit closed a $5 million <a href="/wiki/Series_A" title="Series A" class="mw-redirect">Series A</a> financing round from <a href="/w/index.php?title=Shasta_ventures&amp;action=edit&amp;redlink=1" class="new" title="Shasta ventures (page does not exist)">Shasta ventures</a>, <a href="/wiki/First_Round_Capital" title="First Round Capital">First Round Capital</a>, <a href="/wiki/Baseline_Ventures" title="Baseline Ventures">Baseline Ventures</a>, <a href="/wiki/Floodgate_Fund" title="Floodgate Fund">Floodgate Fund</a>, <a href="/w/index.php?title=Collaborative_Fund&amp;action=edit&amp;redlink=1" class="new" title="Collaborative Fund (page does not exist)">Collaborative Fund</a>, <a href="/wiki/500_Startups" title="500 Startups">500 Startups</a> and The Mesh author Lisa Gansky.<sup id="cite_ref-mashable_12-0" class="reference"><a href="#cite_note-mashable-12"> [ 12 ] </a> <sup id="cite_ref-techcrunch_13-0" class="reference"><a href="#cite_note-techcrunch-13"> [ 13 ] </a> At that time the firm had 13 employees and 2,000 participating "TaskRabbits".<sup id="cite_ref-entrepreneur_1-1" class="reference"><a href="#cite_note-entrepreneur-1"> [ 1 ] </a> Within the next year, the firm expanded from Boston and the San Francisco Bay Area to <a href="/wiki/New_York_City" title="New York City">New York City</a>, <a href="/wiki/Chicago" title="Chicago">Chicago</a>, <a href="/wiki/Los_Angeles" title="Los Angeles">Los Angeles</a>, and <a href="/wiki/Orange_County,_California" title="Orange County, California">Orange County</a>.<sup id="cite_ref-businessinsider_14-0" class="reference"><a href="#cite_note-businessinsider-14"> [ 14 ] </a> <sup id="cite_ref-venturebeat_15-0" class="reference"><a href="#cite_note-venturebeat-15"> [ 15 ] </a> In July 2011, TaskRabbit launched an app, which allows users to post a task with an iPhone.<sup id="cite_ref-techcrunchapp_16-0" class="reference"><a href="#cite_note-techcrunchapp-16"> [ 16 ] </a> <sup id="cite_ref-nytimes_17-0" class="reference"><a href="#cite_note-nytimes-17"> [ 17 ] </a> <sup id="cite_ref-appolicious_18-0" class="reference"><a href="#cite_note-appolicious-18"> [ 18 ] </a> <sup id="cite_ref-thrillist_19-0" class="reference"><a href="#cite_note-thrillist-19"> [ 19 ] </a> <sup id="cite_ref-thenextweb_20-0" class="reference"><a href="#cite_note-thenextweb-20"> [ 20 ] </a> In October 2011, she hired Eric Grosse, the co-founder and former president of <a href="/wiki/Hotwire.com" title="Hotwire.com">Hotwire.com</a>, as the firm's new <a href="/wiki/CEO" title="CEO" class="mw-redirect">CEO</a> so she could focus on product development.<sup id="cite_ref-sfgate_21-0" class="reference"><a href="#cite_note-sfgate-21"> [ 21 ] </a> <sup id="cite_ref-gigaom_22-0" class="reference"><a href="#cite_note-gigaom-22"> [ 22 ] </a> <sup id="cite_ref-techcrunchCEO_23-0" class="reference"><a href="#cite_note-techcrunchCEO-23"> [ 23 ] </a> In December 2011, TaskRabbit received an additional $17.8 million in a Series B round of funding;<sup id="cite_ref-techcrunch_13-1" class="reference"><a href="#cite_note-techcrunch-13"> [ 13 ] </a> At the time the firm had 35 employees and generated $4 million in business each month.<sup id="cite_ref-entrepreneur_1-2" class="reference"><a href="#cite_note-entrepreneur-1"> [ 1 ] </a> <sup id="cite_ref-nytimes_17-1" class="reference"><a href="#cite_note-nytimes-17"> [ 17 ] </a> <sup id="cite_ref-xconomy_24-0" class="reference"><a href="#cite_note-xconomy-24"> [ 24 ] </a> In March 2013, a new tool for their “TaskRabbit Business" was introduced which allows businesses to hire temporary workers from the TaskRabbit users, with a 26 percent commission.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"> [ 25 ] </a>  In July 2013, TaskRabbit confirmed a layoff of 13 people, 20 percent of the 65 employees.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"> [ 26 ] </a>   In March 2014, TaskRabbit shut down its Business Services portal.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"> [ 27 ] </a>   <span class="mw-headline" id="Site_structure">Site structure  [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=2" title="Edit section: Site structure">edit</a> ]   TaskRabbit has been described as <a href="/wiki/EBay" title="EBay">eBay</a> for real-world labor.<sup id="cite_ref-wired_2-2" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> Users post tasks on the site and declare the maximum amount they would pay for it.<sup id="cite_ref-wired_2-3" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> <sup id="cite_ref-thrillist_19-1" class="reference"><a href="#cite_note-thrillist-19"> [ 19 ] </a> <sup id="cite_ref-abcnews_28-0" class="reference"><a href="#cite_note-abcnews-28"> [ 28 ] </a> <sup id="cite_ref-thestreet_29-0" class="reference"><a href="#cite_note-thestreet-29"> [ 29 ] </a> <sup id="cite_ref-betabeat_30-0" class="reference"><a href="#cite_note-betabeat-30"> [ 30 ] </a> Pre-certified, background-checked TaskRabbits, the people who complete the jobs, then bid on completing the task.<sup id="cite_ref-bostinno_31-0" class="reference"><a href="#cite_note-bostinno-31"> [ 31 ] </a> The user then selects the TaskRabbit who is the best match for the task.<sup id="cite_ref-wired_2-4" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> <sup id="cite_ref-fastcompany_32-0" class="reference"><a href="#cite_note-fastcompany-32"> [ 32 ] </a> People wishing to become a TaskRabbit must apply online, go through background checks, and pass an online quiz based on the company's manual, previously having to also submit a video interview.<sup id="cite_ref-thenextweb_20-1" class="reference"><a href="#cite_note-thenextweb-20"> [ 20 ] </a> <sup id="cite_ref-inc_33-0" class="reference"><a href="#cite_note-inc-33"> [ 33 ] </a> The firm says that its workforce is composed of students, unemployed workers, retirees, and stay-at-home moms, with ages ranging from 21 to 72.<sup id="cite_ref-forbes_10-1" class="reference"><a href="#cite_note-forbes-10"> [ 10 ] </a> <sup id="cite_ref-bostinno_31-1" class="reference"><a href="#cite_note-bostinno-31"> [ 31 ] </a> The firm generates revenue by taking on average a 20% cut of each task, previously on a sliding 12-20% scale depending on total price.<sup id="cite_ref-techcrunch_13-2" class="reference"><a href="#cite_note-techcrunch-13"> [ 13 ] </a> <sup id="cite_ref-incelancers_34-0" class="reference"><a href="#cite_note-incelancers-34"> [ 34 ] </a> TaskRabbit employs <a href="/wiki/Gamification" title="Gamification">gamification</a> techniques.<sup id="cite_ref-techcrunch_13-3" class="reference"><a href="#cite_note-techcrunch-13"> [ 13 ] </a> A leaderboard ranks the top workers, displaying their levels and average customer reviews.<sup id="cite_ref-wired_2-5" class="reference"><a href="#cite_note-wired-2"> [ 2 ] </a> Demographics [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=3" title="Edit section: Demographics">edit</a> ] The education level of contractors vary. Out of the all the contractors, 70 percent hold bachelor’s degree, 20 percent hold master’s degree, and 5 percent hold a PhD.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"> [ 35 ] </a> Some people have turned their work for TaskRabbit into a full time job.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"> [ 36 ] </a> Reboot [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=4" title="Edit section: Reboot">edit</a> ] On June 17, 2014, reportedly as a result of declines in bids and completed and accepted tasks, TaskRabbit announced<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"> [ 37 ] </a> and began rolling out a complete reboot from its original task posting and bidding model to a direct hire only model.<sup id="cite_ref-38" class="reference"><a href="#cite_note-38"> [ 38 ] </a> <sup id="cite_ref-39" class="reference"><a href="#cite_note-39"> [ 39 ] </a> <sup id="cite_ref-40" class="reference"><a href="#cite_note-40"> [ 40 ] </a> Along with the reversal in marketplace direction (from task-doers looking for posts to bid on to task-posters directly assigning random task-doers tasks without their consent or approval), various other changes came along with the July 2014 reboot or pivot, namely: <ul> <li>Taskers were assigned (company lingo: "invited") to Tasks instead of choosing those in their fields of expertise.</li> <li>Taskers were asked to wear a uniform (TaskRabbit shirt).</li> <li>Taskers must use the Tasker mobile app for scheduling, chatting, and booking tasks.</li> <li>Taskers must use a tasker calendar for availability and scheduling.</li> <li>Taskers must respond to all assignments within 30 minutes, even if it is not in the tasker's chosen area.</li> </ul> Formerly independent contractor freelance TaskRabbits may effectively become de facto employees of TaskRabbit, raising potential income tax issues as well. The changeover occurred abruptly, as TaskRabbit sent out a memo which states that all tasks will be paid on an hourly basis, instead of on a per project basis, without a full analysis of the other attendant changes. References [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=5" title="Edit section: References">edit</a> ] <div class="reflist columns references-column-width" style="-moz-column-width: 30em; -webkit-column-width: 30em; column-width: 30em; list-style-type: decimal;"> <li id="cite_note-entrepreneur-1"> ^ <a href="#cite_ref-entrepreneur_1-0">a</a> <a href="#cite_ref-entrepreneur_1-1">b</a> <a href="#cite_ref-entrepreneur_1-2">c</a> Moran, Gwen. <a rel="nofollow" class="external text" href="http://www.entrepreneur.com/article/220557">Building a Business on Busy Schedules and Making Errands Pay</a>. Entrepreneur. November 21, 2011. </li> <li id="cite_note-wired-2"> ^ <a href="#cite_ref-wired_2-0">a</a> <a href="#cite_ref-wired_2-1">b</a> <a href="#cite_ref-wired_2-2">c</a> <a href="#cite_ref-wired_2-3">d</a> <a href="#cite_ref-wired_2-4">e</a> <a href="#cite_ref-wired_2-5">f</a> Tsotsis, Alexia. <a rel="nofollow" class="external text" href="http://www.wired.com/magazine/2011/07/mf_taskrabbit/">TaskRabbit Turns Grunt Work Into a Game</a> WIRED. July 15, 2011. </li> <li id="cite_note-theverge-3"> <a href="#cite_ref-theverge_3-0">^</a> Jeffries, Adrianne. <a rel="nofollow" class="external text" href="http://www.theverge.com/2012/7/23/3177860/taskrabbit-13-million-funding-peer-to-peer-labor-market-zaarly-done-exec">TaskRabbit takes on another $13 million in funding</a> The Verge. July 23, 2012. </li> <li id="cite_note-4"> <a href="#cite_ref-4">^</a> <a rel="nofollow" class="external free" href="http://www.theverge.com/2013/5/23/4352116/taskrabbit-temp-agency-gig-economy">http://www.theverge.com/2013/5/23/4352116/taskrabbit-temp-agency-gig-economy</a> </li> <li id="cite_note-bostonglobe-5"> ^ <a href="#cite_ref-bostonglobe_5-0">a</a> <a href="#cite_ref-bostonglobe_5-1">b</a> Kirsner, Scott. <a rel="nofollow" class="external text" href="http://www.boston.com/business/technology/articles/2009/07/05/web_start_up_takes_entrepreneurs_idea_and_runs_with_it/">Small start-up takes an idea and runs with it</a>. The Boston Globe. July 5, 2009. </li> <li id="cite_note-6"> <a href="#cite_ref-6">^</a> Eldon, Eric. <a rel="nofollow" class="external text" href="http://venturebeat.com/2009/05/28/fbfund-17-companies-and-2-nonprofits-win-head-to-palo-alto/">FbFund: 18 companies and 2 nonprofits win, head to Palo Alto</a>. VentureBeat. May 28, 2009. </li> <li id="cite_note-bostonexitinterview-7"> ^ <a href="#cite_ref-bostonexitinterview_7-0">a</a> <a href="#cite_ref-bostonexitinterview_7-1">b</a> Kirsner, Scott. <a rel="nofollow" class="external text" href="http://www.boston.com/business/technology/innoeco/2010/05/taskrabbits_leah_busque_the_ex.html">TaskRabbit's Leah Busque: The exit interview</a>. The Boston Globe. May 26, 2010. </li> <li id="cite_note-nbc-8"> <a href="#cite_ref-nbc_8-0">^</a> Lopez, Lolita. <a rel="nofollow" class="external text" href="http://www.nbclosangeles.com/news/local/Creative-Ways-to-Make-Money-in-Sour-Economy-132744308.html">Creative Ways to Make Money in Sour Economy</a>. NBC. February 3, 2012. </li> <li id="cite_note-masshightech-9"> <a href="#cite_ref-masshightech_9-0">^</a> Moore, Galen. <a rel="nofollow" class="external text" href="http://www.masshightech.com/stories/2010/03/08/daily42-Web-startup-RunMyErrand-to-move-execs-west.html">Web startup RunMyErrand to move execs west</a>. Mass High Tech. March 11, 2010. </li> <li id="cite_note-forbes-10"> ^ <a href="#cite_ref-forbes_10-0">a</a> <a href="#cite_ref-forbes_10-1">b</a> Hoshaw, Lindsey. <a rel="nofollow" class="external text" href="http://www.forbes.com/sites/lindseyhoshaw/2011/07/28/need-someone-to-run-your-errands-theres-an-app-for-that/">Need someone to run your errands? There’s an app for that</a> Forbes. July 28, 2011. </li> <li id="cite_note-11"> <a href="#cite_ref-11">^</a> <a rel="nofollow" class="external text" href="http://www.labunleashed.com/?p=296">RunMyErrand becomes TaskRabbit</a>. L.A.B. Unleashed. April 8, 2010. </li> <li id="cite_note-mashable-12"> <a href="#cite_ref-mashable_12-0">^</a> Parr, Ben. <a rel="nofollow" class="external text" href="http://mashable.com/2011/07/28/taskrabbit-iphone/">TaskRabbit for iPhone Lets You Outsource Your Chores</a> Mashable. July 28, 2011. </li> <li id="cite_note-techcrunch-13"> ^ <a href="#cite_ref-techcrunch_13-0">a</a> <a href="#cite_ref-techcrunch_13-1">b</a> <a href="#cite_ref-techcrunch_13-2">c</a> <a href="#cite_ref-techcrunch_13-3">d</a> Tsotsis, Alexia. <a rel="nofollow" class="external text" href="http://techcrunch.com/2011/05/04/taskrabbit-gets-5m-to-help-people-get-stuff-done/">TaskRabbit Gets $5M From Shasta Ventures</a> TechCrunch. </li> <li id="cite_note-businessinsider-14"> <a href="#cite_ref-businessinsider_14-0">^</a> Shontell, Alyson. <a rel="nofollow" class="external text" href="http://www.businessinsider.com/taskrabbit-interview-2011-10">Taskrabbit Leah Busque Interview</a> BusinessInsider. 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TechCrunch. <span title="ctx_ver=Z39.88-2004&amp;rfr_id=info%3Asid%2Fen.wikipedia.org%3ATaskRabbit&amp;rft.aufirst=Sarah&amp;rft.aulast=Perez&amp;rft.btitle=Following+A+Drop+In+Completed+Jobs%2C+Errands+Marketplace+TaskRabbit+Shakes+Up+Its+Business+Model&amp;rft.date=2014-06-17&amp;rft.genre=unknown&amp;rft_id=http%3A%2F%2Ftechcrunch.com%2F2014%2F06%2F17%2Ffollowing-a-drop-in-completed-jobs-errands-marketplace-taskrabbit-shakes-up-its-business-model%2F&amp;rft.pub=TechCrunch&amp;rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook" class="Z3988"> &#160;  </li> </ol> <span class="mw-headline" id="External_links">External links [ <a href="/w/index.php?title=TaskRabbit&amp;action=edit&amp;section=6" title="Edit section: External links">edit</a> ] <ul> <li> <a rel="nofollow" class="external text" href="http://www.taskrabbit.com">Official website</a>  </li> </ul>