User:Danibergeron/Evaluate an Article

Which article are you evaluating?
Advertising media selection

Why you have chosen this article to evaluate?
I wanted to choose an article that focused on the advertising aspect of strategic communication. The topic of this article caught my interest, but as I clicked on the article itself I realized that there was a lot of work that needed to be done to the article. I feel that due to the issues on the page already, using this article would be a great way to get the most out of my Wiki Project.

Evaluate the article
Lead Section

Content
 * The introductory sentence does include a definition of the topic, but the definition is not cited from a reliable source.
 * The lead lacks a sense of direction for the overall article. The steps of media-planning are discussed as-well-as things to take into consideration when creating a media plan. Although both of these steps are important in advertising, the article is about a step media planning and the focus of the article should highlight the options of media selection. Media-planning should not be a primary focus of the article.
 * Lead introduces the idea of digital and social media advertising, but the topics are discussed only briefly within the actual article. (Either needs to have more focus with-in the article, or left out of the lead.)
 * I would say the lead lacks having enough detail in general, and the detail it does include is not relevant to the overall purpose of the article.


 * The content is relevant to the topic
 * The article is not up-to-date, and needs additional citations for verification.
 * I would say that there doesn't need to be as much detail on audience research and media scheduling. Discuss these topics briefly when discussing important considerations when selecting an advertising media and link the words to a page that goes into detail on the topic. For example: "Advertising media selection is one of the step in media-planning. There are many things to take into consideration when selecting the correct advertising media, such-as doing proper audience research." Although these topics are important and relevant to the article, focusing on them takes away from the over-all importance of the main idea.

Tone and Balance


 * The article is neutral, and does not try to persuade the reader to one side of an argument. No claims seem biased, but viewpoints just don't put enough emphasis on the subject.

Sources and References


 * The articles lacks sources, as-well-as; current and thorough sources.
 * Some links do not work
 * There are better sources available, such as scholar readings that have less of a persuasive tone to them.

Organization and Writing Quality


 * The article is not well-written. The contents jump around making it difficult to understand the primary focus of the article.
 * The article is organized and relevant information is under the correct topic. However, in my opinion there is a more beneficial way to set up the article.
 * The article is concise and easy-to-read; but does lack detail.

Images and Media


 * The article does have some media, but the pictures are outdated.
 * The images are captioned, although I wouldn't say captions are relevant.
 * Lay-out of images could be more appealing.

Talk Page Discussion


 * There has not been any discussion on the Talk Page since 2017. The two contributors discuss the same concerns that I have about the article. Bronhiggs mentions the article has too many mismatched topics that it is trying to covers. Hydronium Hydroxide mentions that the topic is covered under Advertising management, Media-planning, and audience research. I do agree with both of these comments, But I think turning the article to focus on the different types of Advertising media to select from- discussing the advantages/disadvantages of each one. Also focusing on a true definition of what Advertising media is, not just advertising. After the types of media, go on to discuss the scheduling in detail as well consider describing the advantages/disadvantages of each. Add research to support the argument of when, what, and how we should use each media to advertise.
 * The article is within the scope of Wikiproject Marketing and Advertising. It was rated as a start-class on the quality scale and rated as high-importance on the importance scale.
 * The article is within the scope of Wikiproject Media. It was rated as a start-class on the quality scale and rated as low-importance on the importance scale.

Overall Impressions


 * Overall, I think the article is on the correct road just in the wrong lane. The article has a good foundation, but it just needs to be rewritten in a way that is concise with the actually topic and does not over-lap into already existing articles. Removing irrelevant information and instead link the resource to that topic could help keep the article on track, and relay the correct information across that focuses on the topic.