User:Daniel iversen/Books/What Every Online Manager Should Know

A broad set of Wikipedia articles around marketing and managing online.

 * High Level Concepts
 * Brand
 * Customer experience
 * Marketing
 * Advertising
 * Digital strategy


 * Marketing and Advertising
 * Multichannel marketing
 * Integrated marketing communications
 * Guerrilla marketing
 * Brand ambassador
 * Marketing operations
 * Marketing resource management
 * Marketing automation
 * Churn rate
 * Net Promoter
 * Touchpoint
 * Marketing channel
 * Purchase funnel
 * Customer engagement
 * Next-best-action marketing
 * Customer lifetime value
 * Brand management
 * Brand loyalty
 * Marketing communications
 * Interruption marketing
 * Engagement marketing
 * Performance-based advertising


 * Design & Creative
 * User experience
 * User-centered design
 * Communication design
 * Visual brand language


 * Online Concepts
 * Internet marketing
 * Conversion rate
 * Content marketing
 * Online advertising
 * Cost per impression
 * Cost per action
 * A/B testing
 * Multivariate testing
 * Ad serving
 * Permission marketing
 * Behavioral retargeting
 * AdWords
 * Personalization
 * Recommender system
 * Behavioral targeting
 * Web analytics
 * Above the fold
 * Affiliate marketing
 * Clickthrough rate
 * Banner blindness
 * Conversion funnel
 * Geo-fence
 * Big data


 * Mobile and Multi Channel
 * Mobile marketing
 * Second screen
 * Fourth screen
 * Fifth screen
 * Mobile media
 * Omni-channel Retailing
 * Email marketing
 * Real-time marketing
 * QR code
 * Near field communication


 * Social
 * Social network
 * User-generated content
 * Social media
 * Earned media
 * Web 2.0
 * Social graph
 * Collaborative filtering
 * Crowdsourcing
 * Viral marketing
 * Social media optimization
 * Social media marketing
 * Social network aggregation
 * Social media measurement
 * Social Analytics
 * Social commerce
 * Social bookmarking


 * Search
 * Search engine marketing
 * Search engine optimization