User:Daniela C DeMaria/sandbox

Metaphors have been used to establish the Internet as something 'real' by trying to explain what it 'looks like' in an effort to overcome the problems of the invisibility and intangibility of the Internet as an infrastructure. Case with Internet was that there was high uncertainty, unclear goals, and poorly understood parameters that could only be conceptualized with clever metaphors. Metaphors of the Internet are a counter-example to the traditional definition of metaphor which is seen as a secondary way of giving a name to reality. As far as the Internet is concerned it can only be designated metaphorically as no literal expressions exist.

Overview
Technological determinism refers to the tendency of societies to view new technology as the active forces of change which will shape us. As real as these concerns may be, it helps to understand new terminology and metaphors around technology in a theoretical and historical context of the reception of new technologies.