User:Danielk0415/sandbox

RussianFood.com is an internet company consisting of a Russian food recipe database. It was originally founded in 2005 by Michael Mayman and Vladmir Gorbachov as an online food marketplace designed to sell and distribute products in Russia.

The founders quickly realized that their business model was flawed for two main reasons.

1. Complex infrastructure: The company built their entire supply chain from scratch. They had trouble creating an ordering system which would accurately display the correct delivery time and food availability for the customers. This led to consumer dissatisfaction and ultimately contributed to the next

2. Consumer mistrust

Instead of selling their domain they decided to

All of its content is user submitted.