User:Daniellecourter/sandbox

Right Hat is a strategic branding and consulting firm headquartered in Boston, MA, with an emphasis on professional services with core competencies of brand strategy and design. Right Hat's philosophy is simple: very smart design combined with value added content makes a difference in business development.

For more than 20 years members of the Right Hat team have managed well over 2,000 marketing communications projects for organizations of all sizes. Their work routinely involves the full range of business development and marketing services, including:


 * Advertising (print, radio, online)
 * Annual Reports
 * Brand Positioning/Messaging
 * Business Development and Marketing Plans
 * Competitor & Client Analysis
 * Corporate Retreats
 * Electronic Communication Tools (alerts, newsletters, invitations)
 * Identity Solutions (firm logo, naming, tagline, stationery system)
 * Print and Electronic Collateral
 * ￼￼￼￼￼Print Production Services
 * Proposal and Pitch Packages
 * Quantitative and Qualitative Research
 * Recruiting Videos and Print Material
 * SWOT Analysis
 * Trade Show Booths and Support Materials
 * Website Design

History
Elonide Semmes founded Right Hat, LLC in 2006 after spending close to 30 years helping professional service firms better articulate their intangible value. She was motivated to create an agency that was equally committed to marketing strategy and exceptional design. She, along with Charlyne Fabi, an award-winning graphic designer for both Fortune 500 companies and firms in the AmLaw 100, began Right Hat to provide a full range of marketing services from strategy to creative implementation.

Prior to Right Hat, Elonide was the director of the Professional Services Practice at PARTNERS+simons, a Boston advertising agency, and a principal in the marketing design firm of Greenfield/Belser. Charlyne has held increasingly senior positions with some of the most respected creative firms in the country, including Landor Associates and Greenfield/Belser.

Cresa
Cresa, a prominent commercial real estate company with offices throughout the United States specializing in “tenant advisory,” turned to Right Hat for a comprehensive rebranding and re-introduction to the marketplace. To this end, all new service line materials were written and more than 135,000 pieces of print collateral were produced to fit the unique needs of various service lines and industries. A new logo was designed and an unusual illustration style combined with photography was adopted.

SNR Denton
Two law firms, Sonnenschein Nath & Rosenthal and Denton Wilde Sapte, came to Right Hat to be combined under a new name, and launched as a new worldwide brand. Right Hat guided the two firms—one based in the US and the other in the UK—through global brand positioning, and the creation of a new logo, new website, new ads, and new collateral materials.

Prince Lobel
To sharply raise the visibility of a highly-respected, regional law firm, particularly among closely-held companies. To do this, a complete rebranding and integrated marketing effort was called for. The result was the “Exhibits” advertising campaign in both print and online media, an award-winning effort that more than doubled their market awareness from 19% to 41%, while tripling their market differentiation from 6% to 21%.

Barnes & Thornburg
Right Hat created a new advertising campaign to raise the profile of Barnes & Thornburg, and the new look was carried through to a variety of other marketing tools.

FortéOne
To help this business consulting firm—formerly called FortéCEO—to both expand beyond Chicago and increase the size of their average engagement, Right Hat interviewed clients and referral sources to determine how the firm differed from other business consulting firms and turnaround experts. This resulted in a new positioning platform, from which we created new collateral materials and a new tagline—“Change. Delivered.” This has led directly to an increased volume of leads and, consequently, to the firm’s commitment to a sustained year-round communications program.

FoleyHoag
Foley Hoag has always been known as a firm with top-ranked lawyers working at the highest level of their profession. However, the firm felt it was time to highlight its leading dispute resolution and intellectual property practices as well as its depth in life sciences and technology. After careful market research, a new identity was created using the tagline, “Driving Business Advantage.”

Recognitions
LMA Legal Marketing Association: 2013 Annual Your Honor National Awards American Web Design Awards: 2013 LMA Legal Marketing Association: Bay Area Chapter 2013 Annual Your Honor Awards American Advertising Awards (ADDY) 2012 Web Marketing Association: 2012 WebAward LMA Legal Marketing Association: 2012 Annual Your Honor National Awards LMA Legal Marketing Association: New England Chapter 2012 Annual Your Honor Awards LMA Legal Marketing Association: Bay Area Chapter 2012 Annual Your Honor Awards Print Regional Annual 2011 American Advertising Awards (ADDY) 2011 LMA Legal Marketing Association: 2011 Annual Your Honor National Awards LMA Legal Marketing Association: Bay Area Chapter 2011 Annual Your Honor Awards Graphic Design USA: American Graphic Design Awards 2010 American Advertising Awards (ADDY) 2010 LMA Legal Marketing Association: 2010 Annual Your Honor National Awards LMA Legal Marketing Association: New England Chapter 2010 Annual Your Honor Awards LMA Legal Marketing Association: Bay Area Chapter 2010 Annual Your Honor Awards Print Regional Design Annual 2009 Graphic Design USA: American Graphic Design Awards 2009 American Advertising Awards (ADDY) 2009 LMA Legal Marketing Association: 2009 Annual Your Honor National Awards LMA Legal Marketing Association: 2008 Annual Your Honor National Awards Graphic Design USA: American Graphic Design Awards 2008 Creativity Annual Awards: 38th Annual Creativity Awards LMA Legal Marketing Association: 2008 Annual Your Honor National Awards Graphic Design USA: American Graphic Design Awards 2007 LMA Legal Marketing Association: 2007 Your Honor National Awards LMA Legal Marketing Association: New England Chapter 2007 Annual Your Honor Awards Identity: Foley Hoag for its “Driving Business Advantage” brand launch LMA Legal Marketing Association: New England Chapter 2006 Annual Your Honor Awards
 * Recruiting Website: Second Place – Pillsbury Winthrop Shaw Pittman
 * Cozen O'Connor Website
 * Munger Tolles & Olson Website
 * Cresa Website
 * Right Hat Branding Cliff Holiday Card
 * Award of Excellence in Websites – Minisites: Pillsbury Winthrop Shaw Pittman
 * Award of Excellence in Promotional and Collateral Material – Announcement: Pillsbury Winthrop Shaw Pittman
 * Silver Award: Firm Brochure – Cresa
 * Gold Award: Holiday Card – McLane
 * Judge’s Choice Award: Holiday Card – McLane
 * Website: Legal Standard of Excellence – Waller
 * Promotional and Collateral Materials – Recruiting: Third Prize – Fried Frank
 * Website: First Prize – K&L Gates (jointly with K&L Gates Marketing Team)
 * Website: Honorable Mention – Keker & Van Nest
 * Advertising Single Ad: Second Prize – Sullivan & Worcester
 * Advertising Single Ad: Honorable Mention – Collora
 * Identity: First Prize – Collora
 * Advertising Single Ad: First Prize – Collora
 * Advertising Single Ad: Second Prize – Sullivan & Worcester
 * Award of Excellence – Websites: Keker & Van Nest
 * Advertising: Barnes & Thornburg
 * Gold Award: Brochure – Fried Frank Recruiting
 * Gold Award: Holiday Card – Waller
 * Silver Award: Advertising – Barnes & Thornburg
 * Gold Award: Holiday Self-Promotion – Right Hat
 * Judge’s Choice Award: Holiday Card – Right Hat
 * Promotional and Collateral Materials – Firmwide, Office or Practice Group Brochure: First Prize – Pillsbury Winthrop Shaw Pittman
 * Advertising Campaign: Second Prize – Barnes & Thornburg
 * Advertising Single Ad: Third Prize – Barnes & Thornburg
 * Award of Excellence in Promotional and Collateral Material – Brochure: Pillsbury Winthrop Shaw Pittman
 * LMA Legal Marketing Association: Midwest Chapter 2011 Annual Your Honor Awards
 * Identity: Barnes & Thornburg
 * Manatt, Phelps & Phillips Pro Bono Brochure
 * Foley Hoag Insider’s Guide to Boston Postcard and Poster
 * Right Hat Things You Should Know Guide
 * Gold Award: Book Design – Girl Scouts of America: aMuse
 * Best in Show: Girl Scouts of America: aMuse
 * Silver Award: Book Design – Girl Scouts of America: Media
 * Silver Award: Advertising – Barnes & Thornburg
 * Advertising: Third Prize – Littler Mendelson
 * Advertising: Honorable Mention – Prince Lobel
 * Identity: Best of Show Medium Size Firm – Foley Hoag
 * Website: Best of Show Small Size Firm – Prince Lobel
 * Identity: First Prize – Prince Lobel
 * Annual Report: First Prize – Preti Flaherty
 * Annual Report: Honorable Mention – Foley Hoag
 * Advertising: First Prize – Prince Lobel
 * Website: Second Prize – Foley Hoag
 * Events: First Prize – Foley Hoag
 * Award of Excellence in Branding: Second Prize – Manatt, Phelps & Phillips
 * Annual Report: The Foley Hoag Foundation
 * Preti Flaherty Annual Report
 * Foley Hoag Insider’s Guide to Boston
 * The Foley Hoag Foundation Annual Report
 * Best in Show: Prince Lobel
 * Gold Award: Advertising – Prince Lobel
 * Gold Award: Holiday Card – Right Hat
 * Silver Award: Website – Preti Flaherty
 * Silver Award: Advertising – Barnes & Thornburg
 * Promotional and Collateral Material: The Foley Hoag Insider’s Guide to Boston
 * Annual Reports: Preti Flaherty Annual Report
 * Exhibits/Trade Show/Novelty: Preti Flaherty Holiday Promotion
 * Gimme Award: The Foley Hoag Insider’s Guide to Boston
 * Community Relations: The Foley Hoag Foundation Annual Report
 * Promotional Materials and Communications/Annual Report: Preti Flaherty Annual Report
 * Exhibits/Trade Show/Novelty: Foley Hoag BIO 2008 International Convention Exhibit and Promotional Campaign
 * ACIS Encore Brochure
 * The Foley Hoag Foundation Annual Report
 * Foley Hoag Practice Area Brochures
 * Foley Hoag Advertisement
 * Preti Flaherty Merger Announcement
 * Preti Flaherty Annual Report
 * Wicker Park Group Logo
 * Berman & Simmons Advertising – Platinum Award
 * Foley Hoag Advertising – Gold Award
 * K&L Gates Advertising – Winner
 * Practice Group Brochure: Foley Hoag
 * Annual Reports: Preti Flaherty Annual Report
 * Ad Campaign: Foley Hoag
 * Preti Flaherty Annual Report
 * Foley Hoag Foundation Annual Report
 * Hogan & Hartson Annual Report
 * Berman & Simmons Firm Advertisements
 * K&L Gates Stationery and Proposal System
 * Identity: Foley Hoag’s Emerging Enterprise Center launch
 * Promotional Materials and Communications/Brochures and Collateral Materials: Foley Hoag for its practice group brochures and eBook series.
 * Promotional Materials and Communications/External Communication: Preti Flaherty for its 2006 Annual Report.
 * Promotional Materials and Communications/Internal Communication: Foley Hoag for its “Living Our Brand” internal brand launch campaign
 * Websites: Foley Hoag for the new foleyhoag.com
 * Identity: Foley Hoag’s Emerging Enterprise Center Launch
 * Community Relations: Foley Hoag Foundation Annual Report and Hubie Jones Event
 * Business Development: Foley Hoag’s Emerging Enterprise Center