User:Darcie45029141/User review

Notes for assignment
Notes from:


 * Purchase decisions are made on
 * Attributes
 * Wealth of experience information
 * Volume of reviews important
 * Negative reviews have larger effect than positive reviews (more influence)
 * Facilitate's dissemination of info
 * Therefore increase competition

Notes from:


 * Guide decision making
 * User reviews mediate impact of professional reviews on decision
 * Word of mouth effect
 * User review: online users share experience
 * Professional review: expert users demonstrate quality

Notes from


 * Source of info
 * Independent decision making
 * Social Media
 * Unprecedented ease
 * Generators and users interact
 * Trust

Segments to review
Segments to review from original page


 * "a review conducted by a computer user and published to a review site"- use of IPhone has widened the availability to review
 * mention other motivations
 * mention the effect of user reviews

Re-write: A user review is a review conducted by a computer user and published to a review site following product testing or the evaluation of a service.

ADD: Growth of social media platform's has facilitated interaction between consumers, providing a source of information to make independent decisions about consumption of goods and services.

To: A user review is a review conducted by an internet user and published to either a review site or social media review platform following product testing or the evaluation of a service.

Purpose of user reviews

 * Purchase decisions
 * Attributes
 * Wealth of experience information