User:Darealessg312/sandbox

Iron house Society is a black exercise company founded by Michael Babb in April 2010. He is the founder and CEO of Ironhouse Society, which began as a forum for black people to find workout partners in their area. Since this idea was conceptualized, it has since been abandoned in favor of conducting group training for men and women (the groups of which are segregated) at various exercise clubs and elementary school tracks. Memberships are sold for $10, gaining the participant 8 workouts mostly consisting of pushups, chin-ups on field goal posts at the elementary school track, situps (abs after all are trained every day) and sprinting with a parachute that some guy bought. One interesting fact is that since Iron house Society does not actually own a gym of its own, the viewer may notice in photos that most exercises performed by members are done with body weight or use bands and that hardly any actual “iron” is used. The majority of participants at the Iron house Society are fat women and elementary school kids, who Mr. Babb sets up cones for and has them run around, while he holds a notebook in his hand. His staff is comprised of mainly overweight ex-athletes from NSU that could not find jobs elsewhere so they volunteer their time. Mr. Babb does not have any employees that he actually pays, instead garnering help from his friends. Some of his volunteers include Byrd “The Bicep King”, P. Handwork“The Cardio King”, “Three Stacks”, and anyone that wants to add a Youtube video, most of which were probably in the Omega Psi Phi fraternity. Iron house Society also sells T-Shirts, which can be purchased for $15 and contains the phrase “Body Under Construction”. Mr. Babb holds a degree in English from Norfolk State University. He gained his only fitness experience working for the Norfolk State University Fitness Center as a Fitness Coordinator for 10 months in 2010, where he felt he had mastered the fitness industry. During that time, he conceptualized what later became the Iron house Society with his friend, a man named Swiss Moore (Swiss Moore can be found on Twitter under the name @SwissthaMonster. You’ll know you’ve arrived at the right profile if you see his tweet that says ‘Fuck you Pay Me’ directed at @TeamSagittarius.)  Together, these two hope to change the lives and the health of black people in the Hampton Roads area. Other advertising strategies that Mr. Babb employs are through the usage of Twitter and Facebook where he constantly raves about his personal workouts, including the phrases “road work” and “hittin da gym”. The phrase “going hard in the paint” in also used; this is most likely a basketball reference and thus keeps the theme of black people exercising firmly intact. Mr. Babb posts many pictures of himself from 2004, either swimming or running track. He also posts workouts to his Facebook page, which range from black people flicking off the camera to overweight people walking around the track (which ironically they could do for free), to obese women standing around while one pulls on a stretch band while the description says “Let’s get it”. His advertising strategies also deal with some form of a gang related hand gesture that involves putting your hands above your head with your hands pointing outward as you stick your tongue out. It is speculated that members of IronHouse Society stick their tongue out to show they are eating meals full of great nutrients; some of which can be seen on Facebook, as Mr. Babb frequently photographs his meals which, judging from the pictures, look as if they are in fact Chinese food dishes. It is projected that Ironhouse Society will earn close to $2,000 this year, which will be used to pay the staff that has volunteered their time and energy to help Michael Babb. In fact, Mr. Babb claimed that even if he didn’t make the money necessary to pay his employees, he will pay them out of his own pocket, including giving raises. He is doing so because his simple philosophy is “we (black people) need to look out for one another.” Such a charitable act is priceless in the fitness industry. Michael also stated that you will probably always work out for free if you’re in the Omega Psi Phi fraternity and that all workout days are subject to change, in case there is a probate going on at NSU or if there is an Omega Psi Phi event going on in the tri-state area. Also, all scheduled classes will be cancelled in the event an “all white” party is set to take place.