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Techwalla is an online publication focused on consumer electronics product reviews. The site covers tech in a variety of categories, including traditional tech products like laptops and desktops, as well as more contemporary categories like wearables and “smart home” tech. Techwalla is owned by Demand Media, publisher of properties such as eHow, Livestrong, and Cracked.com. The site launched in September 2015, and does not yet have significant traffic to rank with ComScore or other web analytics.

Aggregated Reviews
Techwalla is principally a review aggregator. The site rounds up text and video reviews from around the web, and averages rated reviews into a “Techwalla Score” that normalizes all site reviews into a single rating. The site also renders a “Techwalla Verdict” which qualitatively summarizes the score. Each product page includes some original editorial content, including a pros & cons summary of the product.

The site also publishes original content editorial features – comparative “head to head” product reviews, product roundups, and buyer guides.

Techwalla Polls
Techwalla offers an interactive “poll” through which readers can solicit advice and feedback by comparing two or more products. Polls can be shared via email or in social media, and when products are voted on, display the results in bar chart form. The intent of Techwalla Polls is to allow readers to make purchase decisions, though the site also uses polls editorially, to encourage reader interaction on product comparisons.