User:David Henwood/sandbox

Origins
The origin of " Often Licked, Never Beaten " , the slogan used by Frosty Boy since 1975, actually originated from this slogan " Its Often Licked, but Never Beaten " created by "Barlow Icecream" J L Barlow limited in Te Aroha, New Zealand which was then brought by Charles William Henwood around 1943-44. The slogan was then used on their first Bedford insulated truck, pictured here with Brian Henwood in 1949.