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Email Marketing - Tips

What percentage of your mail is being delivered to your subscribers? Do you constantly use proven techniques in any… email campaign? Yes, you can still have amazingly profitable email campaigns; despite that email is one of the oldest and most abused promotional channels online. Due to spam filtering, to deliver messages to an opt-in email subscriber inbox is very difficult these days. The undelivered returned mail can go as high as 20-30% because spam filters classified your emails as spam. Your goal is to see the opted-in email delivered to the targeted recipients. Yet while there is no assurance that the following tips will get 100% of your mail delivered, the percentage will be noticeable better.

Get the subscriber’s consent

Before adding people to your list they must click a link that your auto responder will send immediately after. Clicking the link, they verify that they own the email and are willing to receive your free videos, e-book or whatever you are offering. Your list must contain only verified names if you want to win in the battle for mail deliverability.

Keep an eye on the list

There is a common belief that longer- email lists- produce better results. Though, my experience has proven this conviction to be untrue. What really make the difference are the quality of your prospects and the reputation of your business. So, remove from the list all the names that have returned undelivered for the second time. If you continue sending this mail out, ISP’s will take notice and may end up blocking your mail during your campaign email efforts. Professional email deliverability

If the popular saying: “the money is in the list” is true, you should make this angle of your business one of your priorities. But because this side of your business requires of special- email software- to send the bulk mail and the ability to create content for your newsletters, you will need to hire an Email Service Provider. The ESP will free you from this time consuming responsibility so that you can take care of other aspects of the business. By now you may want to conduct your own research for the right Email Service Provider. I don’t want to endorse or recommend one provider in particular but as a start I’ll provide a list of four ESPs. 1.	Aweber 2.	iContact 3.	Emaillabs 4.	Constant Contact

In closing. Build your list only of verified double op-in names, eliminate invalid-undelivered emails and use a reputable delivery service and begin enjoying an average of 80 to 90% deliverability rate.

Source: David R Molina http://oops-biz.com/pagerank.htm