User:Davidwhughes/Books/Branding & Marketing

Compiled for and by David Hughes

 * Brand
 * Marketing
 * Advertising
 * Positioning (marketing)
 * Unique selling proposition
 * Market research
 * Marketing research
 * Market segmentation
 * Target market
 * Product differentiation
 * Marketing strategy
 * Marketing management
 * Marketing plan
 * Competition
 * Competitor analysis
 * Competitive advantage