User:Dayancperera/sandbox

= SLT Digital = SLT Digital Services (Pvt) Limited (SLT-DIGITAL) is a fully owned subsidiary of Sri Lanka Telecom PLC (SLT-MOBITEL group), the pioneering ICT solutions provider in Sri Lanka. The company is specialized in Digital Marketing, Web Development, Software Solutions, Business Directory Advertising, Digital Directory Solutions & Digital verticals, Event Management, Activation & Branding Services and ICT & Communications solutions for Micro, Small and Medium Business (MSMBs) community in the country.

Evolution of SLT Digital
It took the company a few years to successfully transition and focus on digital growth. By carefully managing the shift from traditional to digital business models, the company has become eminent and sustainable in a short span.

Below show the company’s journey starting from 2006 to date.

a)   Establishing the Subsidiary (In 2006) - Advertising, Marketing & Information (Starting with Directory Business)


 * Directory advertising & Info listing Services are provided to telephone customers, businesses, and government institutions.
 * Catering to the requirement of SLT license condition.
 * Parent company Invested Rs. 50 million in this subsidiary company consists of 5,000,000 shares representing the entire stated capital.

b)    Value creation for Advertising, Marketing & Information business


 * Introduced Online Business Directory, Mobile App, eBook, Call center, Mobile accessibility to strengthen Advertising, Marketing & Information business.
 * Introduced separate Tourism and Wedding sectors related to online verticals for Advertising, Marketing & Information business.

c)     Advertising, Marketing business diversified to Event Management & Activation (In 2013)


 * Currently, the Event Management & Activation business unit caters to SLTM group requirements as well as outside clients.

d)    Transformed into a fully-fledged Advertising, Marketing & Promotions arm


 * With the Event Management & Activation business vertical, the company transformed into a fully-fledged Advertising, Marketing & Promotions arm of the SLTM group.

e)    Business Transformation Begins with the Start of the Digital Journey (In 2017)


 * Established the Digital Marketing, Creative Content Development and Web Development business units.
 * Enriched Web Development business to Software Solutions.
 * Opportunity to align with Government initiatives of the digital transformation, therefore we are providing Software solutions in the local market.
 * Initiated Enterprise Software solutions and Performance Marketing through a Strategic partnership.
 * Penetrate other market segments: Through Direct Sales & Marketing and also through SLT Enterprise, SME, and Provincial Sales Teams. Need more Synergy to play for better returns.
 * The company name has been changed with the Business Transformation from SLT Publication (Pvt) Ltd. to SLT Digital Services (Pvt) Ltd.

f)      Strategic Investment made for Digital platform businesses entering B2C markets


 * Digital Platform business started with the ride-hailing option to hit critical mass and the Commercial operation continued only for 08 months period. Further note that this particular platform had many other on-demand services including; digital advertising, fintech services, on-demand services, booking engines, loyalty, and a digital tender system, to cater to the retail market.
 * SLTDS/NDBIB continued to find prospective investors to onboard as major shareholders.

g)     Key Business Lines


 * Marketing Services (Advertising, Marketing & Promotions & Listing)
 * Digital Engagement Solutions (Digital Marketing, Web Development & Software Solutions, Digital Directory + Online verticles)

Services Provided

 * 1) Concepts & Content
 * 2) Digital Marketing
 * 3) Business Directory
 * 4) Web Development
 * 5) Activation & Branding
 * 6) Communication Solutions
 * 7) Digital Directory
 * 8) Messaging Solutions
 * 9) Event Management
 * 10) Automation & Managed Solutions
 * 11) Cross Platform Advertising