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Public Communications Management (PCM)

Public Communications Management (PCM) is an emerging management concept applied to information, communication, collaboration and decision making. PCM is most prevalent among public organizations, non-profits, and government. Its focus is on the processes surrounding the gathering and dissemination of data and information, communication, collaboration, deliberation, and decisions, or outcomes. Each of these processes contain challenges that require solutions to improve and advance both the quality and quantity of the various elements involved.

In many, if not most scenarios applied to PCM, these challenges are unique to these public institutions and to their industry. Unlike their private sector counterparts, these organizations operate in open environments distinguished by their structure, standards and processes and by their legal, political and ethical guidelines.

Public Communications Management covers a diverse range of issues and disciplines including:

public affairs and policy citizen and stakeholder engagement building and sustaining human networks (people, groups, organizations) social media transparency marketing and public relations campaigns (political and policy-related) public-private partnerships business development civics and citizenship

Changes in our social and economic environments can add amplify the many challenges faced by public organizations. These challenges can lead to redesigning processes and operations, programs and services,and their delivery, and public interaction and engagement with stakeholders, members and constituents. New technologies, notably those enabled via the Internet and social media, and ideas deployed through creative strategies can help organizations respond more efficiently and successfully and/or identify critical needs for their organizations.

Organizations that understand their challenges, and can effectively respond to them have a better chance to survive and thrive. This successful capacity model can generate reliable information, build awareness by sharing its content, act to facilitate informative deliberations across their networks with large and diverse audiences, and have the ability to gather and process that knowledge. Decision making becomes easier as it becomes more informed. Outcomes will be easier to determine.

Public Communications Management practices helps organizations be more resourceful and more relevant; and have a greater impact on and benefit to society.