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Alexandra Broennimann is a Consumer behavior specialist, researcher and University Lecturer.

She consults on a variety of consumer behavior and user psychology related areas. These include investigating drivers of consumer behavior, behavioral change initiatives, and help organizations establish their own consumer insight departments and capabilities.

Alexandra works with companies to increase their understanding of the behavioral aspects of their consumers, in a way that can be practically applied to their business strategies and needs.

Early life
She obtained her Master’s degree in Luxury Brand Management from The Metropolitan University in London, is finalizing her PhD in Consumer Behaviour at the EU Business School in Geneva, and is a guest lecturer at numerous universities and business schools.

''“I thrive to understand consumer behavior in different contexts: online interactions, educational strategies and learning methodologies, creativity and innovation both on an academic and business level. Focusing particularly on the impact of user experience from a neuroscience perspective”.''

Career
She has worked across a variety of industries, advising and training organizations, ranging from blue chips companies, small and mid-size companies, NGOs, professional associations, to educational groups.

''“I use decision science, digital innovation and lean methodologies to solve pressing problems faced by businesses operating in highly competitive and complex environments. My passion is helping organizations gaining deeper insights on their customers and maximising their brand equity !”''

Alexandra has been referenced and interviewed in numerous global and industry publications such as Le Monde Economique or What Women Want .

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