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The U.S. Coding and Marking Systems Market to Show Promising Growth Landscape for the Next Few Years
Coding and marking systems provide product related details on the packaging, such as batch number, price, manufacturing and expiry date, and other related information to end users. Coding and labelling allow the identification and tracking of components through the different phases of the production process. The U.S. coding and marking systems market have been witnessing a decent growth rate since the past few years and it is projected to show a promising growth in the coming years. The market growth is mainly driven by increasing demand of coding and marking systems from the automotive industry.

In the U.S., automobile demand is growing from the past few years, owing to decrease in gas price, availability of easy credit, and growing employment rate. For example, according to a report published in the Los Angeles Times, 17.5 million vehicles were sold in the country in 2016, which was greater than 2015 sales volume by 0.08 million units. In order to ensure identification and create protection against the threat of counterfeits, automobile manufacturers have started using scannable invisible anti-counterfeiting printing inks and barcodes. As a result, the demand for advanced coding and marking systems has also increased among these manufacturers. Considering the impact of the aforementioned factors, it has been found that the automotive industry will remain a major growth vertical for coding and marking systems market during the forecast period, in the country.

Most of the players in the U.S. coding and marking systems market have presence in more than six countries. Leading players offer coding and marking solutions and equipment to the process and discrete industries. Also, the companies have an extensive product portfolio related to coding and marking, to serve different industries, including infrastructure. Other leading players in the coding and marking systems market are ID technology, REA Elektronik GmbH, and Matthews International Corporation.

Danaher Corporation, Domino Printing Sciences plc, and Dover Corporation held almost 60% of the shares in the U.S. coding and marking systems market in 2017. Danaher Corporation through its subsidiary, Videojet Technologies Inc., operates in the coding and marking systems and undergoes geographic penetration, product innovation, and strategic partnership with distributors, in order to maintains its lead position in the market. For example, in July 2017, Videojet Technologies Inc. launched next generation of TTO, having trade name Videojet DataFlex 6530 and 6330, in the U.S. These new TTO printers are enabled with integrated code assurance system, which automatically checks alphanumeric print defects.