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Maria brewer Review to Defne's Article: (italics)

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''Defne's information expanded the depth of the article very well. ''

Three Perspectives of Intercultural Communication

A study on cultural and intercultural communication came up with three perspectives, which are the indigenous approach, cultural approach, and cross-cultural approach. Indigenous approach: trying to understand the meaning of different cultures. Cultural approach: is similar to the indigenous approach, however, the cultural approach also focuses on the sociocultural context of an individual. Cross cultural approaches: focuses on two or more cultures to perceive cross-cultural validity and generalizability.

While indigenous and cultural approaches focal point is emics, cross-cultural approaches are etics.

(add this part to the cross-cultural business strategies section)

Authentic Intercultural Communication

Authentic intercultural communication is possible. A theory that was found in 1984 and revisited on 1987 explains the importance of truth and intention of getting an understanding. Furthermore, if strategic intent is hidden, there can't be any authentic intercultural communication.

In intercultural communication, there could be miscommunication, and the term is called "misfire." Later on, a theory was founded that has three layers of intercultural communication. The first level is effective communication, second-level miscommunication, and third-level systemically distorted communication. It is difficult to go to the first level due to the speaker's position and the structure.

Miscommunication in a Business Setting

In a business environment, communication is vital, and there could be many instances where there could be miscommunication. Globalization is a significant factor in intercultural communication and affects business environments. In a business setting, it could be more difficult to communicate due to different ways of thinking, feeling, and behaving. Due to globalization, more employees have negative emotions in a business environment. The reason why one gets negative feelings is because of miscommunication.

One study done entails the communication between non-native English speaking and native English speaking people in the United States. The study showed that, in a business environment, non-native English speakers and native English speakers had similar experiences in the workplace. Although native English speakers tried to breakdown the miscommunication, non-native English speakers were offended by the terms they used.