User:Demetris Pavlides

Demetris Pavlides is the Managing Director of Barrique Wine & Deli which is a newly established wine bar in Nicosia and in parallel he is studying on his PhD thesis in the area of Strategic Marketing.

Demetris studied at Bournemouth University in the UK and received the Bachelor Degree International Hospitality Management. During the last year of his studies and after having a true passion for wine, Demetris decided to specialize in the particular area and has written his Dissertation with the subject “Approaches to Wine Tasting”.

Apart from his Bachelor Degree, Demetris has also received a full scholarship award for a Master in Business Administration at the University of Nicosia, which he successfully completed. His Dissertation was in the area of Business Coaching.

Demetris passion for wine, guided him towards a long and extensive study in the particular area, which led him in becoming a wine author, researcher and teacher. Demetris has written several articles about wine with one of them receiving the first prize award on an international research article competition organized by FIJEV – International Federation of Wine and Spirits Journalists and Writers. Furthermore, Demetris is the author of the book “Oenolatria” – (Wine Adoration), which is an authoritative guide about wine analysis and appreciation.

Moreover, Demetris has worked on a major Academic research project, which was funded by the Cyprus Research Promotion Institute with the subject “Commandaria - Brand Development for the Creation of a Competitive Advantage”. He has presented this at two academic conferences.

Finally, Demetris was appointed as the Course Expert for the E-WINE program in Cyprus, which is the first European, recognized, distance learning program for wine, he was selected to be the teacher for the Oenology Course at the Open School of a local Municipality and he is also a visiting wine tasting instructor at various institutions and organizations in Cyprus.