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Stijn Max Hendrikse is an entrepreneur, author, public speaker, team and executive coach. He is the founder of Amy, a customer service software solution for Small Businesses, and Kalungi, a global Growth-as-a-Service provider, focused on B2B SaaS companies. As a C-level executive, he has contributed to the success of many SaaS startups, including Acumatica, MightyCall , and Atera.

Before focusing on startups, Stijn was at Microsoft where he led global SMB Marketing, the global standardization of the OOXML ISO 29500 open standard for document formats, and Product Marketing for Microsoft Office in the Public Sector and the Small Business segment.

Early life
Stijn grew up in Enschede in The Netherlands. An early interest in computers led to becoming a self-taught coder and software developer, which in turn led to spending the first half of his career at Microsoft.

Career
After leading consulting and sales in the Netherlands for Microsoft, the software giant brought Stijn to its HQ in Redmond in 2004 to lead several global marketing teams.

Fast forward 12 years to a series of C-level positions including Chief Revenue Officer of ERP software maker Acumatica, CEO of SaaS contact center solution MightyCall , and supporting the initial global Go-to-Market for Atera , a B2B SaaS Unicorn. Stijn also supported some companies as a B2B SaaS Fractional Executive.

He currently serves on the board of directors of several tech companies, as well as on that of Kalungi, the company he founded in June 2018. Since its inception, Kalungi has become one of the world’s leading B2B SaaS marketing agencies, specializing in helping more than 100 high-tech entrepreneurs and companies develop and execute their go-to-market strategies. In addition, he founded Amy, an AI-powered conversation platform that allows small business owners to service their customers better.

Works
To help entrepreneurs and SaaS startups learn from his experience, Stijn authored T2D3: How some software startups scale, where many fail. With templates, best practices, roadmaps and more, it’s a playbook for companies to drive exponential growth after reaching product-market fit.

The title comes from a formula that many SaaS unicorn companies such as Salesforce, Netsuite, Marketo and Workday have followed to attain accelerated success - reaching $1 billion valuation in five years. Coined by Neeraj Agrawal of tech-investment firm Battery, the acronym stands for tripling ARR (annual recurring revenue) for two consecutive years, and then doubling it consecutively for three more. Doing so has become the go-to approach for defining success metrics and growth expectations for early ventures.

Since T2D3’s publication, Stijn has been leading workshops and serving as a coach/mentor to investors, entrepreneurs, executives, marketing teams, and more to help them jump start their personal and professional growth.