User:Dentsinhere43/sandbox

= The Swedish Number =

The Swedish Number was a project made by the Swedish Tourist Association in order to "make people interested about Sweden", and to celebrate the 250th anniversary of the removal of censorship in Sweden.

It of a phone number to call random Swedes that signed up.

It won 2 awards, one in Cannes Lions 2016, and one in the 2017 Breakthrough Award.

History
On April 6, 2016, the Swedish Tourist Association released the project, in the 250th year after the abolishment of censorship in Sweden.

Functions
The project consists of a phone number, to call random Swedes who signed up to be called. In order to be called, the Swede must accept the call through an app. Requests only go to people who have their app on-display.