User:Dev Kinger/sandbox

== The journey of Swiggy. == The entrepreneurial journey of swiggy is quite interesting. Swiggy was started by Sriharsha (Harsha) Majety, the current founder and CEO of swiggy. Sriharsha (Harsha) Majety wanted to enter the field of entrepreneurship since a long time as he comes from the background of entrepreneurs. “Entrepreneurship was always in my blood. My father runs a restaurant in Vijayawada, and plans to invest in the hospitality sector and my mother is a doctor by profession and has her own clinic. Seeing my family members being in charge, and taking control of what they do was an inspiration from early years.” says Harsha. Harsha loved travelling. He went on many trips across south-east asia and Europe which offered him calmness and patience. He even took a bicycle trip across Portugal to turkey by himself, in his love for travelling. These and many such other incidents made Harsha believe that issues of short-term can be resolved by not trying to put too much pressure and thinking about the long-term goals. One of the important personality that Harsha had was persevering. He was ready and excited to commit to it. This is one of the reasons that before entering into IIM Calcutta he took a one year gap. Besides he has an engineering degree from BITS Palani. He even got a job in London but he decided to skip over it. As he explains, “London was exciting, but the job wasn’t and halfway through the year I figured out that I needed to find more exciting things to do with my life so I took the hard decision of leaving London, and choosing to come back to India with no plan in mind. But I was sure of one thing – that whatever I was going to do in India was a long and hard commitment.” “In this journey of entrepreneurship, I was only very stubborn about loving what I was doing. When I left UK, I was sure that this is the only route. I was happy to work with early start-ups if they would hire me. But, as luck would have it none of my circle was closely involved in starting up at that time. Hence, I had no other option but to dive in myself.” Harsha had inhaled his inspiration from Phanindra Sama, the founder of redbus. When he returned to india he saw the growth of redbus and how it made an important decision by going public. He started discussing his ideas with Nandan Reddy, the cofounder of swiggy. They had a huge opportunity by seeing the success ratios of online companies like Amazon, Flipkart and more. In this journey they needed a technology cofounder, vital for every startup. By the time they could get one person for that; the big companies started shipping themselves, who originally did not know how to contact distributing agency. They had to shut down their first venture. For this harsha says, “Our experience in Bundle made us realise that logistics companies were pathetic at utilising technology to help their business. We took that as a cue, and wanted to start another venture with intersection of technology and logistics. We didn’t want any aggregators and build a logistics company that utilised technology to create customer delight.” “There was no large company with ideas similar to ours and hence we saw a competitive advantage of building a hyperlocal delivery platform that moved things fast in the city,” adds Harsha. Resultantly, by the founder ‘s inducement and hard-core efforts, he was able to successfully raise his company in a hyper local delivery platform and huge name for online delivery platform called SWIGGY on August 1,2018