User:Devadas aaron/sandbox

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Sri Devadas Aaron was born on 5th April 1935. Had His Graduation in Physics from St. Aloysius College, Mangalore. Thereafter he joined The Baliapatam Tile Works Ltd., Pappinisseri as its Manager in 1959 under his father Sri.Sumithran Aaron Founder Managing Director of the company. He was destined to take up the reins as Managing Director of the company when his father expired in 1969, a position he held for 40 years. He was in company service for a total of 50 years.

He had been instrumental in the total growth of the company all of which added a dimension by establishing five manufacturing units providing employment to over 1,000 workmen. The products from these factories enabled the company to cater to the growing demands for clay based building materials to the complete satisfaction of customers across the country. His belief in uncompromised quality earned goodwill for the products. The company was the First to start Dry Processing method of manufacture of Clayfloor and wall tiles in India.

The economic recession in 1980's witnessed the slowdown for Clay Roofing Tiles as timber, the conventional Roofing material  had become scarce and very expensive. It was then widely felt a drastic need of a change from the existing traditional products to technologically superior products preferred globally, and had paved the way for production of Hollow Bricks of various sizes. Exposed brick work is most preferred for cladding for its architectural beauty. Its structural stability and durability had made it viable for superior constructions even in developed countries. Pursuing to achieve the best quality and manufacturing technique the input was brought from leaders in industry from Italy and Germany for manufacturing such products. Even though their methodology of production entailed heavy investment and sophisticated technology with minimal labour, Sri. Devadas Aaron successfully implemented in switching over to their process in the existing plants of the company using same facility along with the labour with modified line of production.

The company under his leadership fetched niche in the market for its products. He contributed much to make steady progress in increasing its market share for its products.

He visualized for diversification of company’s activities in the face of growing scarcity of raw material clay for the traditional clay based materials. Thus the creation of a unit for manufacture of Cement Roofing Tiles and Pavers in line with the business of the company. The products turned out from this unit is in attractive designs and colours matching to the taste of customers. Cement Roofing Tiles are widely in use in Europe and Asian countries.

Sri. Devadas Aaron is the recipient of the Award of the Indian Ceramic Society, Kerala Chapter in recognition of his Life Time Contribution in the field of Clay Building Components. He was also conferred the honour “The Senior most Industrialists of Tile Manufacturing sector of Kerala in 2009” by the Calicut Tile Manufactures Association.

Presently he is Chairman of the Board of Directors of The BTW Ltd. He is also actively involved himself as Managing Trustee of two Charitable Trusts - The Sumithran Aaron Memorial Trust which was formed to perpetuate the memory of Sri. Sumithran Aaron, Founder Managing Director of The BTW Ltd.; and Samuel Aaron Trust which was set up in the memory of Sri. Samuel Aaron, a philanthropist, freedom fighter and industrialist.

Sri Devadas Aaron is married to Jean and has a son Sushil & two Daughter's Mridula & Sonia

www.btwbricks.com