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Sunfest London Ontario
Sunfest is a nonprofit committee for cross-cultural arts that started in 1994. Though they take part in many events, Sunfest is commonly known for their annual festival of food, music, and culture that takes place in Victoria Park, London Ontario, Canada. The festival is typically held the Thursday after Canada day and continues until Sunday.

Venue
The Sunfest festival is a free to enter event that runs from the Thursday after Canada day through to that Sunday. During the festival, Victoria park welcomes over 55 food vendors, featuring foods from around the globe. There are also over 150 craft vendors displaying and selling their work.

The venue typically has one main stage parallel to Clarence Street and between Central and Dufferin Ave. Four other stages are then scattered across the park. Each stage has a unique band and performance schedule set by Sunfest. The schedule as well as a map of the park is available on the Sunfest website in the middle of May. In recent years Sunfest has seen annual attendance of over 250,000 people. This number has remained fairly constant since 2014. Total attendance is generally related to the weather during the weekend. Record attendance was set in 2015, a record that many news sources and Sunfest themselves credit to the beautiful weather that weekend.

In order to ensure safety, the City of London closes certain downtown streets. A list of street closures is announced closer to the date by the London Traffic Authority.

Performers
Sunfest brings both International and National artists to play at the event. Typically, each year there are around 25 groups and 55 performances. Performances start at 11:30 AM and continue until 11PM. With each performance tends to be approximately one hour followed by an hour break in-between acts. Performers play music from around the world in genres such as: Hard rock, R&B, Folk, Pop, Indie rock, Americana, Southern rock, Hip hop, Jazz, Bluegrass, Blues, Soul, Funk, Country, Rock & roll, Folk, Reggae, Pop, and much more!

Sponsors
Sunfest’s title sponsors is Toronto Dominion. As such they have their logo is displayed on all Sunfest banners. Sunfest also has a list of corporate sponsors, granting agencies, and media sponsors. Sponsorship money is used to hire performers, advertise, insure, and pay administrative bills. The organization charges a fee to the food and craft vendors based on the size of their shop. Much of this fee is paid to the city of London for the temporary permits and required insurance.

Sunfest encourages community involvement. Each year they have 400+ openings for volunteers. Volunteers are used for Hospitality, Safety, Sales, Stages, and Takedown. The core team of Sunfest consists of five members with major governing roles. Being that Sunfest is a not for profit organization they also have a Board of Directors that oversees the operations and determines how to distribute any excess profit that the events makes.

Other Sunfest Events
Though Sunfest is primarily known for the July Festival, the organization also hosts small scale events on a month to month basis. In 2017, Sunfest had more than 60 events ranging from art shows, dance performances, and musicals.