User:Devramos/sandbox

Blue Kai is a big-data collection service that collects data on customers, making it readily available on a cloud based platform. On February 24, 2014, Blue Kai became apart of the Oracle Corporation. Founded in 2007, Blue Kai has operated as a data collection platform which in which companies were able to develop marketing campaigns. Blue Kai's Audience Data Marketplace has the function of allowing users to buy data from third part sources. The acquisition of BlueKai by Oracle further reinforced the data company's platform by "allowing both organizations to build personalized cross-channel campaigns and customer interactions across e-mail, social, mobile, advertising and syndicated content channels. Truste, an online security firm, reported that traces of BlueKai's cookies can be found on the web's top 100 sites.

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