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Company
NGDATA is a software company that uses big data and machine learning technology to help companies automate and optimize omni-channel customer interactions. The company was founded in 2012.

NGDATA is privately-held and headquartered in Ghent, Belgium, with offices in the United States, Europe and Asia-Pacific. Customers include:, Belfius Bank , De Persgroep, Essent, Cigna, Innogy, Mediahuis and Telenet, among many others.

History and Investors
NGDATA was formed in 2012 in Ghent, Belgium. The company launched in the United States in October 2012 and raised $2.5 million in capital from ING, Sniper Investments, Plug and Play Ventures, and angel investors. In September 2013, NGDATA received a second, $3.3 million funding round from Capricorn Venture Partners, Sniper Investments, and angel investors.

In October 2015, NGDATA raised $10.2 million in Series B funding, led by Idinvest Partners with participation from Pamica Capricorn Venture Partners, Nausicaa Ventures, SmartFin Capital and angel investors. In January 2017, NGDATA closed an additional $9.4 million of venture funding from the same group of investors, bringing the total Series B round to $19.6 million.

Acquisitions
In March 2013, NGDATA acquired ENQIO, a Belgian professional consultancy focused on data management, business analytics and multi-channel campaign management. In October 2016, NGDATA acquired Rednun, a Netherlands-based company that creates personalized, data-driven videos. In May 2017, NGDATA acquired Eccella, a data management and analytics consultancy based in New York City.

Product: NGDATA’s product is Lily Enterprise™, a customer data platform that combines data from multiple customer data streams  to build and act on individual customer profiles (Customer DNA). Lily Enterprise is intended to help companies to better understand  and interact with their customers.