User:Dgpkb46/draft article

Social Action Against Cultural Appropriation
In 2011 a group of students at Ohio University started a poster campaign denouncing the use of cultural stereotypes as costumes. The campaign features people of color alongside their respective stereotypes with slogans such as "This is not who I am and this is not okay." The goal of the movement was to raise awareness around racism during Halloween in the university and the surrounding community, but the images also circulated online and received a largely positive response.

In October 2014 the blog "Reclaim the Bindi" was started by anonymous user M, taking its name from a phrase coined by style blogger Anjana Raj, founder of Bangle Banger. The phrase has also taken the form of a hashtag used by people of South Asian descent to show themselves wearing traditional garb. #CoachellaShutdown is used in conjunction with #ReclaimtheBindi in order to combat the use of the bindi at music festivals, most notably the Coachella Valley Music and Arts Festival. Reclaim the Bindi Week seeks to promote the cultural significance of the bindi and combat its use as a fashion statement as well as empower South Asians of all genders.