User:Dgupta9/sandbox

Fitho is a website and app based weight management program that provides a personalized diet and exercise program, based on each individual's weight, lifestyle choices and goals. NDTV rated Fitho, as "convenient to join, practical for your daily life, effective to lose weight & keep it off.".

Approach & Philosophy
Fitho's core approach is to empower customers with a customized weight loss solution that comprises of balanced nutrition plan and practical exercise program that can make it easier to comply. Each user's plan is personalized to their requirements, based on 14 different parameters covering health and personal choices. That way each program is made easier to follow and the customer is focused on following the plan instead of figuring out best solutions for them. This is combined with access to health professionals like nutritionists to provide a 360 degree weight loss solution. The weight loss plan does not focus on calories or limiting certain food groups like carbohydrates or fats. Instead keeps a focus on portion control, variety, and eating a balanced diet, to ensure weight management and improved health.

Diet & Exercise Plan
Each user gets a weekly diet plan. Each meal is detailed and created around the user's requirements. With options of cuisine, food preference, allergies and other such options. Every week, there are 5-6 days of exercise plans. Each day's exercise plan is detailed and created to the user's requirements, fitness levels & availability. The daily exercise plan is accompanied by videos for demonstrations. The Fitho plan is available on the web, mobile site and mobile application (currently only on Android platform). Along with the diet and exercise plans, a meal tracker and weight tracker is available. Customers have access to nutritionists & fitness experts employed by Fitho, who are available on phone/email. Users can eat out, and have cheat meals while on the weight loss program.

Background
Fitho was founded in 2010 by Dhruv Gupta, who graduated from University of Michigan & Prachi Gupta who studied at Indian Institute of Management Ahmedabad. After noting the rise in Obesity in India, they were inspired to create a weight loss program that was practical, easily accessible by people across India & more affordable than currently available wellness services in India. Prachi & Dhruv are also authors of the book on healthy living, Losing It- Making Weight Loss Simple, published by Pan Macmillan India. Prachi was also on the panel of fitness experts for Hindustan Times

Partners & Corporate Clients
Fitho works with organizations like Reebok, Indiabulls, Vodafone, GE Energy, Cigna in India, for employee wellness programs.