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Sangeeta Boochra is an eponymous fashion label founded in 1994, named after Indian jewellery designer Sangeeta Boochra. The label is known for its traditional and tribal designer jewellery collections.

History & Description
In 1897, Seth Kistoor Chand Boochra at Jaipur, India started Bullion Trading Company, primarily dealing with the trading and conventional commerce of silver. Seth Kistoor served as the president of the organization for four decades and he was known as 'The Silver King of India'. During 1960, his son Seth Lalit Kumar Boochra converted the bullion trading business into a jewellery manufacturing unit. In 1994, Sangeeta Boochra joined her father in law's business and created the label Sangeeta Boochra.

Sangeeta was born at Sujangarh, from where later she shifted with her family to Guwahati. She got married to Sudeep Boochra, who is a gem exporter and presently the director of Bullion association limited. From 2016, She is working as the managing director of both Silverr Centre and her eponymous fashion brand Sangeeta Boochra. Currently her son Abhineet Boochra  serves as the one of the directors and the spoke person of the brand. The label presently has 45 stores pan India with three manufacturing units and design studios.

The jewelleries of Sangeeta Boochra are found to be worn and endorsed by several Hollywood and Bollywood actresses  and celebrities. The jewellery label made appearances in Bolywood movies like Luka Chuppi, Veere Di Wedding, The Zoya Factor etc. The label first appeared at Lakme Fashion Week in 2011.

Additional Sources

 * Salon International, May 2020, Vol 12, No 5,
 * Haute Brides and Honeymoons: June July 2015. N.p., Pioneer Book Co. Pvt. Ltd., 2015.
 * Solitaire, May 2018, Page 57
 * New Woman: October 2015. N.p., Pioneer Book Co. Pvt. Ltd., 2015. Page 66
 * Elle, October 2018, Page 51
 * Perfect Woman, Vol-VIII, Issue V, May 2019, Page 66
 * Verve, Oct-Nov 2019, Page 126-135
 * Art of Jewellery, Vol.19, Issue 2, Designer of the Month, Page 152
 * Art of Jewellery, Vol. 19, Issue 7, Page 79-87.
 * Flaunt, New India Express, June 21, 2020
 * The Retail Jewellery Market, July-August 2014
 * Adorn Magazine, Sep-Oct, 2014
 * Financial Chronicle, May 7, 2014
 * Indian Jeweller, Vol 5, Issue 6, Jun-July 2015
 * Solitaire International, July 2017, Page 74
 * Jewellery News India, Sep-Oct 2017, Page 64-67
 * New Woman, Sep 2017, Page 26
 * The Vogue Wedding Book 2017, Page 92
 * Femina, August 2017, Page 63.
 * Femina Wedding Times, May 2017, Page 28-34.