User:Dhyana Writer/Felipe Cortazar Velarde

Felipe Cortazar, has done important research about graphics and cultural identity of the Inca Iconography of Cuzco, and in the field of education with promotion of graphic projects about radio communications for the Radio Club Peruano.

Prof. Cortázar's posters are a great example of iconography. It lead us not only to a world of theatrical culture that encourages us to remember works and performances, but also to a unitary creative vision, based on the power of signs and an own aesthetics, that posters share. Prevailing use of metaphor or dreaming terms, and illustrations means work because they relate to the imagination of the public. Its symbolic staging is admitted to a mental space to which he invites the public to interpret the signs.

It is a work of illustration of the poster or cover mapping space with the help of codes and signs. The originality of the vision of Felipe Cortázar to evoke the collective imagination is worth of admiration.

The power of the image in this artwork is based on an iconography that is gradually transformed in language. The ladder can mean the ascent, grading, communication; upload, in the sense of material and spiritual; the transition from a world to another. Clouds, open intermediate spaces between formal and informal. Door threshold, traffic, House, world. The heart Center, as love. The butterfly, soul and unconscious attraction towards the light. Crown, achievement and improvement. And as constant, the metamorphosis, which joins the primordial indistinct with the world of manifestation and thus diversity. The worlds that this illustrations built are mostly mood states, states of being that can be organized into symbolic objects and translates into unique aspects to the emotionalism of the observer.

In this iconography example is evident the link between psychology and aesthetics, for this reason the artist prefers icons to representations. The structural bases of the imaginary provide keys for choosing material objects which become symbolic goods that pose its own principles computers of the emerging world, in design. Wittgenstein said: "what cannot be said can be shown."

Professor Cortazar is also a well known publisher of articles in numerous magazines like; Arkinka, llpanchis and Memoria Gráfica.

Mr. Cortazar’s special unique designs of posters for theater and movies, define him as an original and creative graphic artist who promotes the art tradition of illustration for cultural purposes, in support of a better communication amid the public and artistic expressions. His technique and designs have open a new dimension for the use of iconographic in graphic design.

International Work Prof. Cortazar's work has been exhibited in Buenos Aires, Argentina and he was an International jury in the National competition of Poster Design, organized by the Ecuadorian Alliance of Design.

The exhibition “Design on Stage,” June 2011 through July 2011 of Prof. Cortazar's in the Museum of the nation in Lima Peru, has been curated by semióloga Mihaela Rădulescu, who argues that "the power of the image on the illustrations by Philip Cortazar relies on an iconography that is gradually transformed in a language." The staircase to signify the Ascension, grading, communication; upload, in the sense of material and spiritual; the transition from a world to another. Clouds, open intermediate spaces between formal and informal. Door threshold, traffic, House, world. The heart Center, as love. The butterfly, soul and unconscious attraction towards the light. Crown, achievement and improvement. And as constant, the metamorphosis, which joins the primordial indistinct with the world of manifestation and thus diversity.

Biography

Born in Lima, Perú 1961, is a graphic designer, graduated from the Pontifical Catholic University of Peru (PUCP). Professor Cortazar, has over 20 years of experience in the magazine publishing field, among them: Quehacer, Allpanchis, and book covers for government institutions like COPÉ Petroperú, Central Reserve Bank, and Institute of Peruvian Studies.

Professor Cortazar was the Art Director of Cuarzo Advertising Agency for 12 years. Today, he is a professor of graphic design in the ISIL, where he also works as Coordinator in the internal agency of graphic design Atelier112 and is the head of the course in editorial illustration. Also, Prof. Cortazar is a professor at the Art Faculty of PUCP, undertaking of the course Improvement of Graphic Arts under Tutoring.

On December, 2012, Professor Cortazar, as a representative of the new tendencies in graphic arts opened a new free exposition, invited by the Peruvian American Cultural Institute in Lima, Peru. This time he showed his new work, and for the first time, the raw drawings of what became later his most famous posters and book covers. The drawings were reproduced in 6' sheer acrylic.

.== References ==

http://www.felipecortazar.pe/index.php Official exhibition page. http://felipecortazar.pe/index.php?sec=FELIPE Biography. http://www.felipecortazar.pe/index.php?sec=PRESENTACION&subsec=1.