User:Dick Canada

Dick Canada grew up in Speedway, IN and graduated from Speedway High School. His parents were Lawrence Marion Canada and Violet Rovene Harrison Canada, both members of the fourth estate working for the Indianapolis Star & News. Dick focused on journalism in high school along with athletics, bodybuilding, and yearbook staff.

He initially attended Butler University in Indianapolis his first two years where he was initiated into Lambda Chi Alpha fraternity, then transfered to Miami University (Oxford, Ohio) and Indiana University, Bloomington to study governments of the world. He returned to Butler for his senior year and graduated with a degree in political science and minor in philosophy. After undergraduate school, he immediately went to graduate school at Indiana University and later Dartmouth College where he studied strategic marketing.

His business career includes working in the consumer marketplace for Procter & Gamble and then nearly 20 years in business-to-business with Xerox Corporation where he held several positions including National Account Manager, Major Account Sales Manager, Sales Operations Manager for the Central U.S., and finally Manager of Training & Development at the Xerox International Training Center located in Leesburg, Va., just outside Washington, DC.

Beginning in 1985, Dick became an adjunct professor of marketing at the Indianapolis campus of Indiana University/Purdue University. Eight years later he was appointed full-time to the marketing faculty at Indiana University, Bloomington where he currently teaches Consultative Selling and Sales Management courses. He has won many teaching excellence awards, including the Trustee Teaching Excellence Award twice along with the Herman B. Wells award. He also founded the Center for Global Sales Leadership at the Kelley School of Business in 1996 along with the Global Sales Leadership Society for the school's top students interested in a sales career.

He currently serves as coach of the IU sales teams who participate in sales competitions throughout the country.

In 1988, he founded The Dartmouth Group, Ltd., a consulting organization that helps multi-national, regional, and local companies figure out ways to improve the performance results of their marketing operations and field sales forces through the use of behavioral analysis, processes, and skill sets by applying various metrics and measurements for monitoring progress of outcomes.

He has published over 60 articles relating to consulting, sales management, and social adaptablility. He is the author of The 24 Sales Traps, published by the American Management Association (AMA), NYC, NY in 2002.

He and his wife Debbie currently reside in a community adjacent to the City of Indianapolis. They have four children.