User:Diesel Be Stupid Tee

The Be Stupid tee trend c2010 were born of the highly popular slogans coined by founder of the Diesel fashion brand, Renzo Rosso.

The story pertaining to the origin of this modern day marketing and communications legend as old as time itself. As folklore would have it, Renzo awoke flush in hot soaking bodily fluids from an apocalyptic nightmare in which he was swimming with a impending man chasing him up his rear in the darkness. Renzo would swim and swim but the man would not stop - he just kept getting closer. The man was hovering above him and stabbing him with his elbows as he swam but his elbows made of diuretic needles and Renzo was pregnant with twins, his waters breaking while swimming for his and their lives for the hospital just up stream but he was scared and losing control of his bladder frightened - the cumbersome nature of the little ones inside reduced him to nothing more than a doggy paddle. Fear clenched his very soul. The water was cold and smelling of urine as he swam for his life but it was the freest he'd ever felt. He never made it to the hospital that night. Instead the man behind him helped deliver the babies but as they were pushed from Kenzo's cesarian section, the unknown Midwife branded a word on to each child's bulbous head, the first born was branded, "BEST". The Second, "UPID". The children were stolen from Kenzo and with that he woke up screaming, "BEST,UPID, BEST,UPID!". The phrase through years of development to, "BE STUPID" and the tshirt marketing miracle was born.