User:DigitalCapeTown/The Loerie Awards

The Loerie Awards

The Loerie Awards is an advertising, communincation design and experimental media awards ceremony held annually in South Africa. It encompass every area of brand communication including television, radio and print advertising, graphic design, architecture, direct marketing, non-broadcast video, live events, and digital media. The awards are regionally focused on Africa and the Middle East, and entries from outside of this region are not eligible. Recognised as the most prestigious award in the region, the Loeries has evolved beyond a single awards ceremony and now includes several activities promoting creative excellence throughout the year, including the Travelling Exhibition, Migrate magazine, seminars, and the hard-cover printed Annual and DVD which showcases entries for that year.

History

The Loerie Awards were first held in 1978, as a mechanism to support and grow the burgeoning television advertising industry (TeleVision having been only recently introduced in South Africa in 1976). The founding values are recognition, reward and fostering creative excellence. The Loerie Awards is a Section 21 association meaning, under South African law, it is a non-profit organisation serving the best interests of the industry. All funding is put towards promoting the industry and nurturing potential creatives, especially in disadvantaged communities. The Loerie Awards is internationally recognised and is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Digital Forum, and the Communication & Advertising Forum for Empowerment (Cafe).