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BlueBay Asset Management Ltd is one of Europe’s largest managers of fixed income credit and alternative products.

History
BlueBay Asset Management Ltd was founded in 2001. The company was intitally established to capitalise on strong growth trends in the European corporate and global emerging debt markets.

Today BlueBay is one of Europe’s largest specialist managers of fixed income credit and alternative products.

Royal Bank of Canada agreed to acquire the company in October 2010, a deal which was completed on 17 December 2010.

Operations
Based in London, with offices in the US, Luxembourg, Hong Kong and Japan, BlueBay manages over US$44 billion (as at 30 June 2011 ) for institutions and high net-worth-individuals.

BlueBay manages a combination of long-only and alternative debt strategies covering investment grade, high yield/distressed, convertible securities and emerging markets. Their clients are offered a selection of risk/return profiles, from absolute return long/short funds to relative return long-only funds and segregated accounts.

BlueBay is an active asset manager, focused on capital preservation and the generation of attractive risk-adjusted returns. A comprehensive infrastructure and risk management framework supports their investment expertise.

Strategy
BlueBay’s strategic objective is to be a leading provider of debt products. Their business strategy focuses on four key elements; diversified distribution, strong risk-adjusted investment performance, effective risk management and the recruitment and retention of highly-talented individuals. By combining the infrastructure of a world-class asset manager with the investment focus of a boutique, BlueBay ensure that their operational capacity keeps pace with asset growth.