User:Dille Wienese/Surveillance Capitalism

Surveillance capitalism is a new term addressing the process of commodifying personal data with the core purpose of profit-making. Since personal data can be commodified it has become one of the most valuable resources on earth. The concept arose after advertising companies saw the possibilities of using personal data to target consumers more specifically. Since 2014, social psychologist Shoshana Zuboff has used and popularised the term.