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Trade Secrets (also doing business as Glamour Secrets) is a Canadian beauty retailer and salon founded in 1990 by Joseph Bellotti and Mitch Petrera. Beauty supplies include hair care, styling appliances, hair extensions, skin and body care, cosmetics, nail care, waxing products and accessories.

Trade Secrets stores can be found in the provinces of Ontario and Quebec, while Glamour Secrets stores operate in all other Canadian provinces, such as Alberta, and New Brunswick, as well as locations in the U.S. Trade Secrets and Glamour Secrets have both corporate and franchisee locations.

Overview


Trade Secrets and Glamour Secrets carries over brand and offers a variety of salon and esthetic services.

In January 2010, Trade Secrets/Glamour Secrets launched its online website TradeSecrets.ca

Community involvement
Trade Secrets and Glamour Secrets have raised funds in support of the Princess Margaret Hospital Foundation in the fight against breast cancer. Total amount raised for the cause exceeds $2.000,000 to date. Trade Secrets and Glamour Secrets take part in the annual Weekend to End Women’s Cancers in Toronto, Ontario.

In August and September, Trade Secrets and Glamour Secrets host the annual “Give + Take” Appliance Trade-In Event, where used hair styling appliances are collected from customers and are donated to various local women’s charities across Canada. Such recipients of the campaign include the Yellow Brick House and Rosalie Hall.

Other charitable initiatives have included the Herbie Fund, SickKids Foundation, Cops for Cancer, United Way, and the Starlight Children’s Foundation Canada, Sistering Women's Shelter | Toronto.

Brands
Conair, Babyliss, OPI, Milkshake, Moroccanoil, Redken, Abba, Matrix, Rusk, Nioxin, AG Hair, Orly, Revlon, Sebastian, Devacurl, Olaplex, Verb, Loreal, Schwarzkopf, Cane&Bliss, GS Professional, and many more. All certified and authentic.