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= Media & Soft Power = The soft power, Joseph Nye, Harvard Professor, illustrated the notion of soft power is the attraction of a nation’s power; conversely, highlighting the economic or military strength is referred to hard power (Nye, 1990,2003, 2004a, b). Public diplomacy is a deliberate effort by utilizing the soft power to provide information and dissemination products that reinforce positive awareness among foreign audiences about the nation. The U.S. public diplomacy key role with the audiences abroad is benefiting America’s soft power. How can the nation enhance the soft power with many obstacles, including the digital revolution that has raised the world aware of the American society than ever?

U.S. Public Diplomacy Objectives
U.S. public diplomacy soft power objectives in the Arab regions comprise several techniques. One of these is sending American theatre groups, libraries, musicians such as Arab game programs that copied the American original ones with local content, English teaching programs, book translations, exchange programs through bringing professional and students to interact with the U.S. society, and art collections as well (Kraidy, 2010).

Middle East & Conspiracy Theories
However, presenting American soft power in the Middle East exposes to the dilemma from Arab solid expectations such as American support to Israel from since1960, conspiracy theories, mistrust, and stereotypes such as the U.S. ranked second that poses the biggest threat to the Mideast region after Israel or it could force Israel to withdraw from the occupied Arab area if it wanted that (Zogby and Maryland, 2010). Digital media is the widest challenge due to the private communicators who do not reflect the ideology of America’s soft power because it relies on non-USG sources. Rug (2017) mentioned the example of the Reverend Terry Jones who has a big position in the Dove World Centre, Florida threatened in the 9th anniversary of 9/11 to burn the Quran. The U.S. government could not stop him because he was a private citizen protected by American law. Another challenge is the private U.S. products that disseminate abroad do not constantly frame a good image of American culture. For instance, the  Egyptian—American citizen produced the movie “Innocence of Muslims” that shaped the Prophet Muhammad in a humiliate icon;  the basic American principles could not restrict free speech. Moreover,  the terrorist attacks in Iraq and Libya and increase U.S. security, Pentagon communication, and Trump statements undermined respect of the Arab region during his election have complicated the mission of America’s soft power.

Probably, these challenges are to continue; however, according to (Rug, 2017) the wide verdict about the declination of U.S. power is probably premature; therefore, it does not affect the American soft power in the Middle East region. It is true that the digital revolution has done some damage to American soft power because of the speed dissemination of American news; however, in fact, Arabs still admire American cultures such as democracy, freedom, and Hollywood production. 61% of the Arab public watch American or European films in six countries (Telhami pp. 105–18).