User:Djlresearch

David Livingston (born November 18,1958) is an American supermarket research and site location analyst. He previously was employed by FW Woolworth in 1981 in Terre Haute, Indiana. From 1982 to 1986 he was employed as a market analyst with Scrivner, a supermarket wholesaler and retailer in Oklahoma City, Oklahoma. From 1986 to 2003 he was the market research manager for Roundy's, a supermarket wholesaler and retailer in Milwaukee, Wisconsin. After Willis Stein purchased Roundy's in 2002 he departed within a year and become the Managing Partner of DJL Research, primarily providing site location services to various supermarket wholesaler and retailer throughout all of USA and USA territories along with British Columbia, Canada. As of the end of 2018 Livingston retired and relocated to Honolulu, Hawaii. Livingston has often often quoted or appeared in various media such as radio, television, and business publications.

Personal Life and Education

Livingston grew up in Spencer, Indiana and began working in his father's IGA supermarket in 1972 at age 13. He graduated from Indiana State University in 1980 with a double major in Finance and Business Administration. He has been married and divorced twice and has two children and five grandchildren.

Controversies

Livingston began moonlighting in 1992 for other supermarket retailers, wholesalers, and consultants. Despite there often was a conflict of interest, his employer encouraged this activity to gain more knowledge of its competitors and their activities. This also provided extra income to Roundy's to help pay for an overstaffed research department. Much of the extra income, Livingston was allowed to keep. Many of his job duties were in direct violation of the Roundy's Employee Code of Conduct. After Willis Stein purchased Roundy's in 2002, they were not aware of Livingston's arrangement with Roundy's and terminated his employment.

In 2018, Livingston has acquired shares in Waukesha Bankshares aka Sunset Bank, a struggling bank in Waukesha, Wisconsin. After nearly two decades of little to no profitability, Livingston offered existing shareholders pennies on the dollar speculating the bank would have to be sold in a few years at a discount of book value. Several disgruntled shareholders, mostly elderly who had lost faith in seeing a return on their investment, accepted Livingston's offer. The bank's management was extremely upset by his purchases. Livingston speculated there must be a deal to sell since the banks management did not make a higher offer. In 2021 the bank was sold to Peoples State Bank in Wausau, Wisconsin at a significant premium over book value.