User:Djm-leighpark/sandbox/MRM

Marketing resource management (MRM) is used to refer to software application suites used to assist businesses in organising their marketing operations in a structured and measurable manner with the ultimate goal of improving marketing effectiveness.

Description
MRM applications are designed to assist organisations in establishing a workflow to orchestrate resources internal and external to the organisation to assist them manage their marketing in an efficient and effective manner. Areas covered including the planning, budgeting and staging of marketing as well as the measurement of marketing effectiveness. IT seems there is possibly no universally definitive definition of MRM with various sources including or excluding particular non-core functionality or capabilities. Some non-core features that can be included under the MPM umbrella include dashboards

MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels.

MRM workflow basics
A workflow is the result of taking a business process, an example might be running a television advertising campaign, and breaking it down into a series of tasks that can be allocated to a role (namely one or more people who can perform that task).

History
In 2001 a Gartner report described that MRM had been in existing for some years and had mainly encompassed "marketing-related content" however competition was driving companies to provide more complete solutions. Industries that were first to adopt MRM included automotive, consumer packaged goods, pharmaceuticals, financial services, retail and high technology companies with some feedback reports of significant improvement of efficiencies and in marketing effectiveness.

Terms related to MRM
MRM is a subset of Enterprise Marketing Management (EMM) solutions which provide more complete capabilities for all of the functions and roles within the marketing. Marketing operations management (MOM), is an alternative term sometimes used as an alternative description for MRM.