User:Dkssudgktpdy10/sandbox

Philosophy
Beams is focusing on the new generation. They are also seeking for unique creations. In the future, according to Yo Shitara, president of Beams Holdings, they aim to expand the strength of Japan brand globally. Beams do not see themselves luxurious nor fast brand, but rather somewhere in the middle. They want to connect with most of the people in the community. Through friendly staffs in-store, they really try to build community to involve people.

Collaboration
In June, 2017 Beams has collaborated with McDonald's to manufacture a limited edition of Bigmac themed t-shirts, hats, iPhone 7 covers.

In 2024, Beams collaborated with Columbia PFG. Gray, Black fishing jackets and pants are released.