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CUSTOM HIRING A innovative step toward Mechanization

Introduction: This is concept which was prevailing in India since long back but now it has been modernized and commercialized. Previously only few person apply this just to get their livelihood but now more no. of NGO, Govt. institution, Pvt. Company and big corporate have come to make it more feasible and accessible. In custom hiring a person buy implement or implement with operator to fulfill his farm mechanization needs.

Need For Farm Equipment Rentals: Small land holdings Under-utilized equipment leading to lack of economic viability Equipment uses up a bulk of the capital leaving no money for allied activities like dairy, poultry Equipment ownership leads to build up of fixed costs whereas agriculture is a weather dependant, price dependant variable output activity which should have higher variable costs Labour welfare measures such as MGNREGA are continuously driving down labour availability, creating greater need for bigger and larger machines such as cotton harvesters.

Benefits of Farm Equipment Rentals: Lower input costs-. Customer pays for use- Larger variety of equipment- Increased Access to technology- Access to eco-friendly technology- Regular updating of Minimizing losses



Different Model on farm Mechanization: 1. Rental Model 2. Taxi Model 3. corporate Model