User:Dlya.chesnoka

Biography
Veronika Chekalyuk Peak Performance Strategists, Scientist, Candidate of social communications (2008)  Kyiv National Taras Shevchenko University.

Mage creation of a state and its leader. Covers the following aspects: main principles of national mass media activity, methods of image creation of a state as well as its leader, analyses of interrelation in image creation of a state and a president in whole. The image of a state directly depends from the image of its leader, in particular from a President and other public officials. Elected by people, a leader plays crucial role in political life of a country. This scientific study intends to provide professional analysis of an image-maker, scientist Mrs. Chekalyuk as well as assessment-feedback of from the point of view of a leader’s psychological readiness to accept a public persona offered by image-makers. This text proposes several methods how to create image and how to define terms. Mrs. Chekalyuk treats a state image as an internal and external image of a country, which is formed and fixed in mass consciousness of citizens under influence of political leaders, distinguished men and economical, political, ecological as well as others factors. Conclusion : «An image of a state is a result of effective communication. I am sure that together we will create interesting, beneficial and reliable instruments for the work of foreign investors in Ukraine», - Veronika Chekalyuk

Professional experience
2004-present organized a series of outstanding social and cultural projects: - “Searching the pearls” – project for the talented Ukrainian children (tour across 35 Ukrainian cities, concerts, full scale advertising campaign, TV show); - “The image of modern opera” – unique musical, which shows that youth children are the future of opera! Young artists performed classic music in modern orchestration; - Fantastic concert “World’s hits” – first and the only anniversary concert of Vladimir Grishko featuring famous stars Lasse Sagen, Carmelo Caruso, Tamara Gverdciteli.

Provided full realization of the projects, including the development of a project, creation of a script, developing a concept, search of partners and sponsors, management of a tour, developing the strategy of advertising and public relations campaign, organizing press conferences. Took part in organizing and holding International festival “Kyiv Rus”, including grandiose concert of Vladimir Grishko and Monserat Cabalie.

2009-2010 – Head of department of art in children centre and library of Kyiv region. Author of a musical “Children-flowers”, commemorating the Year of Chopin in partnership with the Embassy of Republic of Poland. 2009 – The organizer of Aristocratic family ball “For the ones we love”. 2008 – The counselor of the Head of Cherkasy region State Administration. Invented and developed social patriotic project “Hetman’s eventides”. Worked out the development program for Ukrainian tourism industry. 2003-2005 – Business magazine “Companyon”, columnist, wrote a series of articles about image and style; 2002-2012 – Newspaper “Dzerkalo tyzhnya”, journalist;

Education
1997-2003 – Taras Shevchenko Nation University of Kyiv, Institute of journalism, Master of journalism; 2008 – PhD of social communications, defended a dissertation. Developed a course of lectures for students “PR-technologies in modern mass media”. Aspects of formation and transformation of the media image of Ukraine. – Manuscript rights. Dissertation for obtaining a doctorate degree in social relations (specialization 27.00.06 applied social-communication technologies). ? Taras Shevchenko Kyiv National University, Kyiv, 2017. Languages: Ukrainian, Russian, Spanish (intermediate level), English.

Hobbies: Classic music, opera, ballet, traveling, fishing, picnics, history of Ukraine, choreography, literature.

Kyiv, Ukraine

Links

 * http://www.univ.kiev.ua/ru/
 * https://nubip.edu.ua/
 * https://uk.wikipedia.org/wiki/%D0%A7%D0%B5%D0%BA%D0%B0%D0%BB%D1%8E%D0%BA_%D0%92%D0%B5%D1%80%D0%BE%D0%BD%D1%96%D0%BA%D0%B0_%D0%92%D0%B0%D1%81%D0%B8%D0%BB%D1%96%D0%B2%D0%BD%D0%B0
 * bukvoid.com.ua/news/books/2017/10/08/143900.html
 * http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?I21DBN=LINK&P21DBN=UJRN&Z21ID=&S21REF=10&S21CNR=20&S21STN=1&S21FMT=ASP_meta&C21COM=S&2_S21P03=FILA=&2_S21STR=Nzizh_2014_57_48
 * http://www.relga.ru/Environ/WebObjects/tgu-www.woa/wa/Main?level1=authors&userid=1314
 * https://day.kyiv.ua/ru/article/taym-aut/veronika-chekalyuk-nevozmozhnoe-vozmozhno
 * https://scholar.google.com.ua/citations?user=p5qVQI4AAAAJ&hl=ru