User:DmBrock2/Women's professional sports

Lead
"In November 2012, the US, Mexican, and Canadian soccer federations announced the establishment of the National Women's Soccer League, which began to play in 2013. The US and Canadian federations remain involved with the NWSL; the Mexican federation withdrew after establishing Liga MX Femenil in 2016". "Furthermore, in terms of female soccer players, the United States – with nearly 10 million registered participants – leads the world by a wide margin. Yet, unlike in many countries of the world, soccer remains a minute feature on the topographical map of American sports space".

Article body
"Women’s sports is at an all-time high, as evidenced by the emergence of a number of professional women’s sport leagues (such as basketball, baseball, and fast-pitch softball). Notwithstanding the growth and popularity of women’s sports, these leagues will have to compete with other forms of leisure for consumers’ discretionary time and resources. Since financial stability is vital to the longevity of the developing women’s leagues, the competition for consumers will require a greater need for the marketers of women’s professional sport organizations to understand the variety of factors that influence sport consumers’ behavior and shape the composition of their respective markets".

-https://www.tandfonline.com/doi/abs/10.1080/14660970512331390805
https://journals.humankinetics.com/view/journals/wspaj/8/2/article-p103.xml